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Kyle   McNabb

Kyle McNabb

VP, Research Strategy

As vice president of research strategy, Kyle McNabb is charged with aligning Forrester's global research efforts into a unified message to help Forrester clients win, serve, and retain customers in the face of constant change and disruption. In his role, Kyle meets with senior leaders to discuss their needs, challenges, and blind spots and helps them understand how Forrester can help them succeed in a world where the customer is more powerful than ever before.

Previous Work Experience

Since 2004, Kyle has been an integral contributor to Forrester's unique value proposition, most recently as vice president and practice leader for Forrester's Application Development & Delivery, and Sourcing & Vendor Management practices. A 20-year technology industry veteran, Kyle began his career with Accenture (then Andersen Consulting) before leading product development, product management, and marketing within the software technology space.

Education

Kyle holds a B.S. in business administration/finance from San Diego State University.

Kyle McNabb

VP, Research Strategy

As vice president of research strategy, Kyle McNabb is charged with aligning Forrester's global research efforts into a unified message to help Forrester clients win, serve, and retain customers in the face of constant change and disruption. In his role, Kyle meets with senior leaders to discuss their needs, challenges, and blind spots and helps them understand how Forrester can help them succeed in a world where the customer is more powerful than ever before.

Previous Work Experience

Since 2004, Kyle has been an integral contributor to Forrester's unique value proposition, most recently as vice president and practice leader for Forrester's Application Development & Delivery, and Sourcing & Vendor Management practices. A 20-year technology industry veteran, Kyle began his career with Accenture (then Andersen Consulting) before leading product development, product management, and marketing within the software technology space.

Education

Kyle holds a B.S. in business administration/finance from San Diego State University.

Research Coverage

Kyle McNabb's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The eBusiness Professional's Blueprint For Strategy In The Age Of The Customer

    Four Imperatives To Establish New Competitive Advantage

    September 12, 2014Kyle McNabb, Josh Bernoff

    Your customers, empowered by technology, can leave at any moment. To retain their loyalty, companies like Hilton Worldwide and The Home Depot plan to spend hundreds of millions of dollars to redefine customer engagement. This redefinition takes many forms in both consumer and business-to-business markets. For example, Rolls-Royce digitized its products to redefine customer value, while Macy's and USAA have transformed their marketing and product strategies to center around customers. These companies are customer-obsessed; in the age of the customer, you must be, too. CMOs, CIOs, and eBusiness professionals must work together to create this companywide-transformation. Here's a four-part blueprint on how to do it: 1) Transform the customer experience with a systematic, measurable approach; 2) accelerate your digital business future for greater agility and customer value; 3) embrace the mobile mind shift to serve customers in their moments of need; 4) turn big data into business insights to continuously improve your efforts; All of this is possible only if you shift your technology management investments toward business technology that wins, serves, and retains customers.

  • For CIO Professionals

    REPORT: The CIO's Blueprint For Strategy In The Age Of The Customer

    Four Imperatives To Establish New Competitive Advantage

    September 12, 2014Kyle McNabb, Josh Bernoff

    Your customers, empowered by technology, can leave at any moment. To retain their loyalty, companies like Hilton Worldwide and The Home Depot plan to spend hundreds of millions of dollars to redefine customer engagement. This redefinition takes many forms in both consumer and business-to-business markets. For example, Rolls-Royce digitized its products to redefine customer value, while Macy's and USAA have transformed their marketing and product strategies to center around customers. These companies are customer-obsessed; in the age of the customer, you must be, too. CMOs, CIOs, and eBusiness professionals must work together to create this companywide-transformation. Here's a four-part blueprint on how to do it: 1) Transform the customer experience with a systematic, measurable approach; 2) accelerate your digital business future for greater agility and customer value; 3) embrace the mobile mind shift to serve customers in their moments of need; 4) turn big data into business insights to continuously improve your efforts; All of this is possible only if you shift your technology management investments toward business technology that wins, serves, and retains customers.

  • For CMO Professionals

    REPORT: The CMO's Blueprint For Strategy In The Age Of The Customer

    Four Imperatives To Establish New Competitive Advantage

    September 12, 2014Kyle McNabb, Josh Bernoff

    Your customers, empowered by technology, can leave at any moment. To retain their loyalty, companies like Hilton Worldwide and The Home Depot plan to spend hundreds of millions of dollars to redefine customer engagement. This redefinition takes many forms in both consumer and business-to-business markets. For example, Rolls-Royce digitized its products to redefine customer value, while Macy's and USAA have transformed their marketing and product strategies to center around customers. These companies are customer-obsessed; in the age of the customer, you must be, too. CMOs, CIOs, and eBusiness professionals must work together to create this companywide-transformation. Here's a four-part blueprint on how to do it: 1) Transform the customer experience with a systematic, measurable approach; 2) accelerate your digital business future for greater agility and customer value; 3) embrace the mobile mind shift to serve customers in their moments of need; 4) turn big data into business insights to continuously improve your efforts; All of this is possible only if you shift your technology management investments toward business technology that wins, serves, and retains customers.

  • For CIO Professionals

    REPORT: Top Technologies For Your BT Agenda

    July 29, 2014 Sharyn Leaver, Kyle McNabb

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their CIO is positioned to help. CIOs must turn this around by crafting a business technology agenda, distinct from their IT agenda, that keeps both B2B and B2C customers at the center of technology decisions and provides a shared vision for the whole organization to rally around. This report provides CIOs with a framework for convincing business partners of the CIO's vital role and identifies the top technologies that customer-obsessed firms must master.

  • For Application Development & Delivery Professionals

    REPORT: Identifying When To SharePoint, Or Not, For Business Content Needs

    Lessons Learned From Early SharePoint Adopters

    January 9, 2009Kyle McNabb, Tim Walters, Ph.D.

    Many organizations evaluate Microsoft Office SharePoint Server 2007 to improve how employees collaboratively author, manage, and share documents drives. Yet varying work styles, the wide range of business content use, and the mix of business processes make it difficult to identify when to use SharePoint for business content needs. Lessons learned from early SharePoint adopters indicate that firms should focus on business context to determine SharePoint's suitability and proactively plan for the consequences of SharePoint's success and proliferation.

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