Laura   Koetzle

Laura Koetzle

VP, Group Director Serving Security & Risk Professionals

Laura leads the research organization that serves Infrastructure & Operations Professionals, Security & Risk Professionals, and Sourcing & Vendor Management Professionals. Her team's research agenda encompasses designing, building, operating, securing, and sourcing the systems, technologies, and processes that firms need to win, serve, and retain customers.

Previous Work Experience

Previously at Forrester, Laura was the Global Council leader for Forrester's CIO Group and launched Forrester's Information & Knowledge Management Council. She has also served as research director for both the I&O and S&R research teams. As a Security & Risk analyst, Laura researched operating system security, security architecture, network security, and security incident response, and she served as the chairperson for Forrester's inaugural Security Forum event.

Prior to joining Forrester, Laura was a senior technologist at Razorfish, a New York consultancy, where she led teams of software developers responsible for eCommerce fulfillment systems, wireless content delivery applications, and real-time trading system interfaces for Fortune 500 clients. Before working at Razorfish, Laura built XML content management systems at PC World Communications in San Francisco. While living in Buenos Aires, Argentina, Laura worked as a translator.

Laura's work has enjoyed wide exposure in the media, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal. Laura has also appeared on CBC, CNN, CNBC, and Reuters Television, and she is a frequent speaker at national and international executive conferences.

Education

Laura holds a B.A. in literature and a certificate in Latin American studies from Harvard University. She also attended the University of Buenos Aires.

Laura Koetzle

VP, Group Director Serving Security & Risk Professionals

Laura leads the research organization that serves Infrastructure & Operations Professionals, Security & Risk Professionals, and Sourcing & Vendor Management Professionals. Her team's research agenda encompasses designing, building, operating, securing, and sourcing the systems, technologies, and processes that firms need to win, serve, and retain customers.

Previous Work Experience

Previously at Forrester, Laura was the Global Council leader for Forrester's CIO Group and launched Forrester's Information & Knowledge Management Council. She has also served as research director for both the I&O and S&R research teams. As a Security & Risk analyst, Laura researched operating system security, security architecture, network security, and security incident response, and she served as the chairperson for Forrester's inaugural Security Forum event.

Prior to joining Forrester, Laura was a senior technologist at Razorfish, a New York consultancy, where she led teams of software developers responsible for eCommerce fulfillment systems, wireless content delivery applications, and real-time trading system interfaces for Fortune 500 clients. Before working at Razorfish, Laura built XML content management systems at PC World Communications in San Francisco. While living in Buenos Aires, Argentina, Laura worked as a translator.

Laura's work has enjoyed wide exposure in the media, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal. Laura has also appeared on CBC, CNN, CNBC, and Reuters Television, and she is a frequent speaker at national and international executive conferences.

Education

Laura holds a B.A. in literature and a certificate in Latin American studies from Harvard University. She also attended the University of Buenos Aires.

Laura Koetzle's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Harness Emerging Technologies To Unlock New Value From Tech Platforms

    Advanced Level: Technology Practices For IT Transformation

    February 1, 2018 Bobby Cameron, Ted Schadler, Laura Koetzle

    Advanced tech leaders treat technology as a business asset, the underpinning of new business models. They put technology at the core of their innovation process and harness emerging technology to seize advantage the way a startup would. And they build on the tech platforms from earlier phases of maturity. To succeed, technology leaders must focus on emerging technologies like conversational interfaces, (more) artificial intelligence, intelligent agents, and blockchain.

  • For CIO Professionals

    REPORT: Build Integrated Technology Platforms To Accelerate Growth And Agility

    Intermediate Level: Technology Practices For IT Transformation

    February 1, 2018 Bobby Cameron, Ted Schadler, Laura Koetzle

    Technology leaders must help their firms engage customers consistently, along every step of their journeys — and constantly adapt and grow with their customer needs. To do this, they must deliver technical platforms that enable end-to-end integration and agility. This report outlines the four technologies required: digital platforms to project your business into new channels and customers' lives; digital intelligence to develop a holistic understanding of customers; security through advanced Zero Trust and identity management; and infrastructure for business-based integration.

  • For CIO Professionals

    REPORT: The Road Map For Customer-Obsessed IT Transformation

    The Strategy Report In The IT Transformation Playbook

    February 1, 2018Laura Koetzle, Sharyn Leaver, Glenn O'Donnell

    Transforming legacy technology systems, processes, and talent into the fast, connected technology organization required of customer-obsessed firms is complex and expensive. That's why, as a CIO, CTO, or other key technology leader, you need to craft a plan tuned to your specific starting point, your urgency to change, and the level of difficulty in making those changes. In this report, we describe the steps that will help you chart your course to customer-obsessed IT transformation.

  • For CIO Professionals

    REPORT: Reset Your Technology Foundation For Customer Engagement

    Beginner Level: Technology Practices For IT Transformation

    February 1, 2018 Bobby Cameron, Ted Schadler, Laura Koetzle

    Companies establishing their technology priorities for the age of the customer face an uphill battle against legacy systems and outdated technologies. This report outlines the technologies that technology leaders should prioritize to kick-start customer engagement and lay the groundwork for continued growth including: web and mobile interfaces for customer engagement; data and analytics to understand customers; identity management to protect and serve customers; and cloud computing to move to the future of software.

  • For CIO Professionals

    REPORT: Gauge Your IT Maturity

    Assessment: The IT Transformation Playbook

    September 25, 2017 Bobby Cameron, Sharyn Leaver, Laura Koetzle

    The age of the customer sets the context for technology-based transformation. But what specific steps will optimize the business value of technology? How can you use technology to win, serve, and retain customers? The answer varies by your firm's current level of technology leadership maturity and the demands the tech organization faces to help your firm move to the next stage. This report provides CIOs with a self-assessment tool that will help set a strategy for their IT transformation.

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