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Liz   Herbert

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: How To Secure Funding For Your SaaS Migration

    Business Case: The Business Applications Playbook

    October 11, 2017 Duncan Jones, Liz Herbert

    Traditional budgeting and ROI-based financial evaluations are the main obstacles to application development and delivery (AD&D) leaders' efforts to transform their business applications portfolios. This report explains how to overcome those obstacles. It will describe how visionary AD&D leaders persuade their chief financial officer (CFO) colleagues to support their software-as-a-service (SaaS) migration programs.

  • For Infrastructure & Operations Professionals

    REPORT: Cloud Powers The New Connected Economy

    Vision: The Cloud Computing Playbook

    October 4, 2017Liz Herbert, Dave Bartoletti

    Cloud is no longer a tactical solution but rather a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems that connect employees, customers, partners, vendors, and devices to serve rising customer expectations. Firms will shift from being mere cloud adopters to becoming cloud companies themselves — stewards of their own ecosystems. This report highlights the transformation taking place as we move to a world of connected cloud ecosystems and describes how this evolution should change infrastructure and operations (I&O) professionals' thinking about cloud. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We're now updating it to reflect new research on cloud economies.

  • For Application Development & Delivery Professionals

    REPORT: Vendor Landscape: SaaS Marketplaces Take Off

    Software-As-A-Service Buyers Get A Faster, Simpler Buying Experience While Also Getting Better Security And Integration

    September 26, 2017Liz Herbert

    Clients tell us that software-as-a-service (SaaS) vendors are too numerous (and too small) for a formal sourcing process to apply in all cases. At the same time, the business-led, ungoverned model of "shadow" SaaS deployment has proven problematic — for cost, technology architecture, and security. SaaS marketplaces promise to alleviate this burden and help AD&D pros succeed with sourcing and governing the proliferating landscape of SaaS vendors. This report will discuss the landscape of SaaS marketplaces and the different models to choose from. This report replaces our 2015 research on SaaS app stores.

  • For Application Development & Delivery Professionals

    REPORT: Vendor Landscape: Salesforce Implementation Partners

    Salesforce Customers Have New Choices As Old Choices Disappear

    September 8, 2017Liz Herbert

    Leading business and technology executives view Salesforce as a strategic partner for digital business, but most application development and delivery (AD&D) professionals don't have all the capabilities required to make these projects successful. The smart ones turn to partners for help in three key areas: ideation; deployment; and ongoing solution management. However, the partner landscape is changing just as quickly as Salesforce itself. This report highlights changes in the market in the past two years and overviews the top Salesforce services partners in 2017.

  • For Application Development & Delivery Professionals

    REPORT: The SaaS Customer Success Life Cycle

    Continuous Improvement: The Business Applications Playbook

    September 5, 2017 Paul D. Hamerman, Liz Herbert

    Software-as-a-service (SaaS) is more than just a software deployment model; it's a business model that ties vendors' success to your own. To drive upsell and renewals and achieve profitability, leading SaaS vendors are embracing customer success programs that help clients achieve long-term business results. This report outlines a life-cycle approach for customers to achieve success with SaaS vendors and gives application development and delivery (AD&D) pros and business stakeholders guidance for sustaining productive SaaS vendor relationships. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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