Liz   Herbert

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Salesforce Implementation Partners, Q2 2019

    The 12 Providers That Matter Most And How They Stack Up

    June 3, 2019Liz Herbert

    In our 21-criterion evaluation of Salesforce implementation partners, we identified the 12 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, IBM, Infosys, Isobar, NTT DATA, PwC, Salesforce, Tata Consultancy Services (TCS), and Wipro — and researched, analyzed, and scored them. This report shows how each provider measures up and helps applications professionals select the right one for their needs.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Salesforce Implementation Services, Q2 2019

    Forrester's Overview Of 35 Salesforce Implementation Services Providers

    May 29, 2019Liz Herbert

    You can use Salesforce implementation services to navigate the complex and growing Salesforce product set, implement faster based on industry specialization, and re-invent the business. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Application development & delivery (AD&D) professionals should use this report to understand the value they can expect from a Salesforce implementation service provider and to select one based on size and functionality.

  • For CIO Professionals

    REPORT: Is SAP The Right Fit For Your Digital Business?

    Your Guide To Sorting Through The Hype And Misconceptions To Make Smarter Choices With SAP

    May 6, 2019Liz Herbert

    SAP has a massive global presence, touching a substantial portion of transactions in some way. Despite what you might think, it's not the same software corporation that it was even 10 years ago. SAP's portfolio is broad and can be both daunting and confusing. The type of SAP customer you are — whether you see them as strategic, necessary, or ancillary — will dictate how to use SAP most effectively in achieving your business goals. This report helps CIOs to better evaluate their enterprise's current relationship with SAP and better gauge what the next steps should be.

  • For Application Development & Delivery Professionals

    REPORT: SaaS Marketplaces Are The New Frontier Of Enterprise Software

    Software-As-A-Service Buyers Get A Faster, Simpler Buying Experience As Well As Better Security And Integration

    May 3, 2019Liz Herbert

    Clients tell us that software-as-a-service (SaaS) vendors are too numerous (and too small) for a formal sourcing process to apply in all cases. At the same time, the business-led, ungoverned model of "shadow" SaaS deployment has proven problematic — for cost, technology architecture, and security. SaaS marketplaces such as Salesforce AppExchange can alleviate this burden. This report helps application development and delivery (AD&D) pros use marketplaces to succeed with sourcing and governing the proliferating landscape of SaaS vendors. This report replaces our 2017 research on SaaS marketplaces.

  • For Application Development & Delivery Professionals

    REPORT: Create A Modern Software Strategy With AI-Driven Platforms And Their Ecosystems

    Vision: The SaaS Transformation Playbook

    March 21, 2019Liz Herbert, Duncan Jones, George Lawrie

    Application development and delivery (AD&D) executives struggle to achieve speed and innovation while managing cost and risk. We recommend a "Goldilocks" approach to business applications strategy — not too hefty and slow but also not so flexible as to be high-risk and unwieldy. In this report, we describe the "just right" approach, which revolves around platforms and ecosystems, and how to achieve it. This is an update of a previously published report.

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