Liz Herbert

VP, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert's Research

  • For Application Development & Delivery Professionals

    Report: The SaaS Customer Success Life Cycle

    Software-as-a-service (SaaS) is more than just a software deployment model — it's a business model that ties the vendor's success to your own. Vendors are under pressure to keep customers happy ...

  • For Application Development & Delivery Professionals

    Report: TechRadar™: Software-As-A-Service, Q3 2016

    Software-as-a-service (SaaS) is now mainstream; nearly all enterprises use at least some SaaS. But SaaS momentum varies widely by the type of application due to factors such as solution availabi...

  • For Infrastructure & Operations Professionals

    Report: Cloud Powers The New Connected Economy

    No longer a tactical solution, cloud is a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems, connecting employees, customers, partners, vendors, and ...

  • For Application Development & Delivery Professionals

    Report: The ROI Of SaaS

    Software-as-a-service (SaaS) is fast becoming a viable alternative for enterprise software across every business process category. But application development and delivery (AD&D) professionals m...

  • For Application Development & Delivery Professionals

    Report: Breakout Vendors: SaaS Business Applications

    Many relatively new SaaS business application vendors are looking to capitalize on the success and market disruption of leading SaaS players like NetSuite, Salesforce, and Workday. In this repor...

  • For Sourcing & Vendor Management Professionals

    Report: The Forrester Wave™: SAP Implementation Providers, Q4 2007

    Forrester evaluated the leading 16 SAP implementation providers across 108 criteria and found that Accenture and IBM have established leadership positions in this market thanks to the breadth, d...

  • For Sourcing & Vendor Management Professionals

    Report: TechRadar™ For Sourcing & Vendor Management Professionals: Software-As-A-Service

    As software-as-a-service (SaaS) becomes increasingly important to firms' application strategies, sourcing and vendor management professionals are taking ownership of the research, purchasing, ne...

  • For Sourcing & Vendor Management Professionals

    Report: The Forrester Wave™: Enterprise Mobility Services, Q1 2013

    Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications. But many organizations don't know how to m...

  • For Sourcing & Vendor Management Professionals

    Report: The Forrester Wave™: SAP Implementation Providers, Q3 2009

    In Forrester's 60-criteria evaluation of SAP implementation providers, we found that Accenture and IBM led the pack because of the breadth and depth of their SAP implementation capabilities. Bot...

  • For Sourcing & Vendor Management Professionals

    Report: The Forrester Wave™: SAP Services Providers, Q2 2011

    The past two years have seen significant change in the SAP services market: acquisition and consolidation have run rampant, and new delivery models have changed the game for buyers and providers...

View all of Liz Herbert's Research

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