Liz   Herbert

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert's Research

Most RecentMost Popular
  • For B2B Marketing Professionals

    REPORT: The As-A-Service World Disrupts Traditional Sales Models

    Prepare In Advance To Avoid Missteps When Migrating B2B Sales

    January 11, 2018 Mary Shea, Liz Herbert

    While an X-as-a-service (XaaS) model has many benefits for vendors and customers alike, migrating from a traditional to an XaaS delivery model can wreak havoc on selling systems. When embarking on this journey, advance planning and preparation are critical. This report surfaces best practices gleaned from native and in-transition cloud companies and provides recommendations so that B2B marketing and sales leaders can avoid common pitfalls when migrating to XaaS.

  • For Infrastructure & Operations Professionals

    REPORT: Scoring Our 2017 Cloud Predictions

    We Were Spot On For Three, Early On Half, And Reaching On Two

    January 4, 2018 Lauren E. Nelson, Dave Bartoletti, Charlie Dai, Andre Kindness, Sophia I. Vargas, Liz Herbert, Andras Cser

    Every year, Forrester predicts what lies ahead for cloud in the year to come. But do these predictions hold weight in the upcoming year? This report holds us, the prediction makers, accountable by assessing each prediction against what happened in 2017.

  • For Application Development & Delivery Professionals

    REPORT: Five Essential Components Of Great SaaS Governance To Balance Agility And Risk

    Management: The SaaS Transformation Playbook

    December 11, 2017Liz Herbert, Bill Martorelli

    Software-as-a-service (SaaS) solutions foster a faster, more agile approach to technology — a necessity for digital business. SaaS is a major component of any digital transformation project, prevalent in most application portfolios and growing rapidly. Now, application development and delivery (AD&D) leaders face a new wave of questions about the cost and complexity of SaaS and about the right way to govern the fragmented solution portfolio. This report discusses five essential elements of SaaS governance to maximize business results.

  • For Application Development & Delivery Professionals

    REPORT: From Land-And-Expand To Having A Plan: SaaS Implementation Practices For 2017

    Implementation: The SaaS Transformation Playbook

    November 20, 2017Liz Herbert, Randy Heffner

    Software-as-a-service (SaaS)-based business applications promise fast time to deploy and an Agile, iterative approach to improving business results. But try-and-buy, under-the-radar self-provisioning, and incremental rollouts lead to fragmented solutions, and implementation and integration are too often afterthoughts. Fragmented user experiences, siloed data, and breaks in business process flow hurt business value. This report surveys the state of SaaS implementation and integration and identifies best practices for AD&D pros for fixing common issues.

  • For Application Development & Delivery Professionals

    REPORT: Drive Business Agility And Speed With SaaS Transformation

    Executive Overview: The SaaS Transformation Playbook

    November 20, 2017 Paul D. Hamerman, Liz Herbert, Duncan Jones

    Companies looking to maintain their competitive edge and execute on digital transformation strategies need modern, flexible business applications. Forrester's SaaS transformation playbook outlines four major phases to help application development and delivery (AD&D) professionals overhaul their enterprise applications portfolios to leverage the benefits of software-as-a-service (SaaS). The playbook helps you discover your vision and strategy, plan your path forward, act on selecting and implementing the best SaaS solutions, and optimize for success.

View all of Liz Herbert's Research

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