Liz   Herbert

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Create A Modern Software Strategy With AI-Driven Platforms And Their Ecosystems

    Vision: The SaaS Transformation Playbook

    March 21, 2019Liz Herbert, Duncan Jones, George Lawrie

    Application development and delivery (AD&D) executives struggle to achieve speed and innovation while managing cost and risk. We recommend a "Goldilocks" approach to business applications strategy — not too hefty and slow but also not so flexible as to be high-risk and unwieldy. In this report, we describe the "just right" approach, which revolves around platforms and ecosystems, and how to achieve it. This is an update of a previously published report.

  • For Application Development & Delivery Professionals

    REPORT: Quantifying The Business Value Of SaaS

    Business Case: The SaaS Transformation Playbook

    February 15, 2019Liz Herbert, Adam Schlegel

    Software-as-a-service (SaaS) continues to grow in popularity across every type of enterprise application. And SaaS purchases can be both expensive and mission-critical — putting more pressure on potential buyers to create a formal business case. This report for application development and delivery (AD&D) professionals looks at the longer-term impact of replacing an on-premises application with SaaS and includes models for CRM and ERP. This is an update of a previously published report.

  • For Application Development & Delivery Professionals

    REPORT: Drive Greater Speed, Innovation, And Adoption With SaaS Transformation

    Executive Overview: The SaaS Transformation Playbook

    February 13, 2019Liz Herbert

    Companies looking to maintain their competitive edge and execute on digital transformation strategies need modern, flexible business applications. Forrester's software-as-a-service (SaaS) transformation playbook outlines four major phases to help application development and delivery (AD&D) professionals refresh their enterprise applications portfolios to leverage the benefits of SaaS. The playbook helps you discover your vision and strategy, plan your path forward, act on selecting and implementing the best SaaS solutions, and optimize for success. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: Five Essential Components Of Great SaaS Governance To Balance Agility And Risk

    Management: The SaaS Transformation Playbook

    January 24, 2019 George Lawrie, Liz Herbert

    Software-as-a-service (SaaS) solutions foster a faster, more agile approach to application deployment — a necessity for digital business. SaaS is a major component of any digital transformation project, prevalent in most application portfolios and growing rapidly. Now, application development and delivery (AD&D) leaders face a new wave of questions about the cost and complexity of SaaS and about the right way to govern fragmented solution portfolios. This report discusses five essential elements of SaaS governance to maximize business results.

  • For Infrastructure & Operations Professionals

    REPORT: Understanding The Cloud Services Provider Landscape

    Landscape: The Cloud Computing Playbook

    January 17, 2019 Bill Martorelli, Liz Herbert

    With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning for long-term value. Most tech firms are jumping into the cloud business, but they may not be delivering on true cloud computing promises. This report gives an overview of the landscape of cloud service providers (CSPs) to help I&O leaders and other IT decision makers best select their strategic partners and negotiate with providers for the greatest benefits. This document is an update of a previous report to reflect the current market.

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