Business Technographics

Tech buyer insight.

Business Technographics® provides demand-side insight into the priorities, investments, and customer journey of business technology leaders and the workforce across the globe. We conduct surveys in 10 countries spanning North and South America, Europe, and developed and emerging Asia. Detailed voice-of-the-buyer data provides you with the ability to view the data specifically to fit your needs — whether you're analyzing different company sizes, geographies, industries, or job roles.

Contact Mike D'Aloia to talk about your customer insights challenges and how Forrester's data services can help. Call +1 617.613.6362 or email

Leverage our superior buyer data to:

Understand changing stakeholder priorities, macro buying behavior, and technology adoption trends.

Identify high-growth market opportunities arising from technology adoption.

Invest confidently in go-to-market strategies that target the most lucrative market segments.

Plan effective marketing programs to engage target buyers.

Our data insights specialists work as an extension of your team, delivering relevant tech buyer insights to help you turn data insights into action.

Put our data to work

Call or email to take the next step. +1 617.613.6000