Martin Gill

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Martin serves eBusiness & Channel Strategy Professionals. He leads the development of Forrester's digital business transformation playbook, which focuses on how firms must rethink their business strategies to compete in the digital age.

Martin covers digital and eBusiness maturity. His research focuses on how firms can adopt organizational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organizations to become both more customer-centric, agile, and innovative in how they embrace change. He is based in the UK but covers global trends.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.

Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

Martin Gill's Research

  • For eBusiness & Channel Strategy Professionals

    Report: How To Work Smarter With Technology Teams

    As a digital leader, how do you work with your technology teams to develop new solutions? Do you write a laborious specification and lambast them when they fail to deliver, or do you sit with th...

    • Downloads: 87
  • For CIOs

    Report: Master Design Thinking To Accelerate Your BT Agenda

    Teams across your business are likely using customer-focused methods to help pursue the business technology (BT) agenda and create digital experiences. Unfortunately, different teams use differe...

    • Downloads: 101
  • For eBusiness & Channel Strategy Professionals

    Report: Master Design Thinking To Accelerate Your Digital Transformation

    Teams across your business are likely using customer-focused methods like journey mapping and Agile development to pursue digital business transformation and create digital experiences. Unfortun...

    • Downloads: 268
  • For eBusiness & Channel Strategy Professionals

    Report: Globalize Your eBusiness Organization Structure

    The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executi...

    • Downloads: 414
  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2016: Staffing And Hiring For Digital Business

    Our annual organizational and staffing survey of digital professionals heralds change in 2016. The meteoric growth in digital team sizes has plateaued, and as line-of-business teams take on resp...

    • Downloads: 219
  • For eBusiness & Channel Strategy Professionals

    Report: Welcome To The Era Of Agile Commerce

    Multichannel commerce is being reborn. Traditional ways of describing multichannel commerce no longer work because customers don't interact with companies from a "channel" perspective. Customers...

    • Downloads: 4245
  • For eBusiness & Channel Strategy Professionals

    Report: Manage The Cross-Touchpoint Customer Journey

    Today's consumer engages through a variety of touchpoints, yet many brands struggle to deliver cross-touchpoint experiences. Too many firms focus on each touchpoint in isolation and fail to enab...

    • Downloads: 2663
  • For eBusiness & Channel Strategy Professionals

    Report: The ROI Of Digital Business Transformation

    Firms are investing hundreds of millions of dollars in the wholesale transformation of their customer experience, organization structures, processes, technology platforms, and measurement struct...

    • Downloads: 1855
  • For eBusiness & Channel Strategy Professionals

    Report: Rank Yourself With The Digital Maturity Model

    As eBusiness and channel strategy professionals at retail companies evaluate their eCommerce opportunities, establishing a level set of current strengths and weaknesses is essential. This year, ...

    • Downloads: 1804
  • For eBusiness & Channel Strategy Professionals

    Report: Digitize Your Business Strategy

    Digital technologies empower customers like never before, transforming their relationship with brands and products. The speed with which consumers embrace these new touchpoints is only getting f...

    • Downloads: 1314
View all of Martin Gill's Research

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