Martin Gill

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Martin serves eBusiness & Channel Strategy Professionals. He leads the development of Forrester's digital business transformation playbook, which focuses on how firms must rethink their business strategies to compete in the digital age.

Martin covers digital and eBusiness maturity. His research focuses on how firms can adopt organizational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organizations to become both more customer-centric, agile, and innovative in how they embrace change. He is based in the UK but covers global trends.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.

Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

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83 results in Reports

  • Martin Gill
  • For eBusiness & Channel Strategy Professionals

    Report:How To Work Smarter With Technology Teams

    Learn To Collaborate Like A Boss With Technology Management To Enhance Digital Maturity

    As a digital leader, how do you work with your technology teams to develop new solutions? Do you write a laborious specification and lambast them when they fail to deliver, or do you sit with them,...

    • Downloads: 87
  • For CIO Professionals

    Report:Master Design Thinking To Accelerate Your BT Agenda

    Processes: The Business Technology Agenda Playbook

    Teams across your business are likely using customer-focused methods to help pursue the business technology (BT) agenda and create digital experiences. Unfortunately, different teams use different...

    • Downloads: 101
  • For eBusiness & Channel Strategy Professionals

    Report:Master Design Thinking To Accelerate Your Digital Transformation

    Processes: The Digital Business Transformation Playbook

    Teams across your business are likely using customer-focused methods like journey mapping and Agile development to pursue digital business transformation and create digital experiences....

    • Downloads: 268
  • For eBusiness & Channel Strategy Professionals

    Report:Globalize Your eBusiness Organization Structure

    Organization: The eCommerce Globalization Playbook

    The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

    • Downloads: 414
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2016: Staffing And Hiring For Digital Business

    Org Models Shift As Digital Business Comes Of Age In 2016

    Our annual organizational and staffing survey of digital professionals heralds change in 2016. The meteoric growth in digital team sizes has plateaued, and as line-of-business teams take on...

    • Downloads: 219
  • For eBusiness & Channel Strategy Professionals

    Report:Evolve Your Organization Structure To Promote Digital Maturity

    Organization: The Digital Business Transformation Playbook

    Digital leaders often ask Forrester, "What's the perfect organization structure?" There isn't one. Many factors, like your firm's geographical scope, go-to-market approach, product and brand...

    • Downloads: 246
  • For CIO Professionals

    Report:Your Company Needs A Digital Business Acceleration Team

    Process: The CIO Digital Business Transformation Playbook

    As firms expand their digital footprint around the globe, CIOs face a challenge. Different local market teams have wildly varying levels of digital business capability, requiring different levels of...

    • Downloads: 472
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Digital Leaders Focus On Digitizing Business Strategy

    Lessons Learned From Allstate Insurance, Mondelez International, And Amazon Business

    Attendees at Forrester's Digital Business 2015 Forum heard from digital leaders at top firms who are making bold moves to transform their companies. Allstate Insurance is merging digital and physical...

    • Downloads: 272
  • For eBusiness & Channel Strategy Professionals

    Report:The Digital Maturity Model 4.0

    Benchmarks: Digital Business Transformation Playbook

    You know your firm needs to transform to place digital at the heart of its business strategy. But as a digital business leader, where do you start? Where do you focus your efforts? And as your firm...

    • Downloads: 527
  • For eBusiness & Channel Strategy Professionals

    Report:The Digital Maturity Model 4.0 Interactive Tool

    Digital disruptors are tearing up the rule books, and no industry is immune. In response, firms must take a different approach to digital strategy, embedding digital capabilities into the heart of...

    • Downloads: 75
  • For B2C Marketing Professionals

    Report:The Digital Maturity Model 4.0

    Measure Your Maturity And Develop A Digital Transformation Plan

    You know your firm needs to transform to place digital at the heart of its business strategy. But as a digital business leader, where do you start? Where do you focus your efforts? And as your firm...

    • Downloads: 159
  • For eBusiness & Channel Strategy Professionals

    Report:How To Embrace New Digital Business Models

    Capitalize On New Opportunities Before Your Competitors Do

    Digital technology has changed and will continue to change how your business makes money. What is new today is the unprecedented pace of change created by a combination of mobile, digital, and...

    • Downloads: 553
  • For eBusiness & Channel Strategy Professionals

    Report:Develop A Digital Business Road Map That Drives Innovation

    Road Map: The Digital Business Transformation Playbook

    Digital business transformation is a multiyear, multidimensional challenge. Traditional wisdom encourages firms to approach such a wholesale change as a big-bang transformation program, but the...

    • Downloads: 1142
  • For eBusiness & Channel Strategy Professionals

    Report:Write A Digital Business Strategic Plan That People Actually Read

    Strategic Plan: The Digital Business Transformation Playbook

    Ready to craft your digital business transformation strategy? A hundred-page Word document to land on your CEO's desk, right? Think again. The digital business landscape is in constant flux, and in...

    • Downloads: 1087
  • For eBusiness & Channel Strategy Professionals

    Report:Define New Metrics For Digital Business Success

    Performance Management: The Digital Business Transformation Playbook

    Digital business has broken traditional metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to inform eBusiness executives of consumer engagement's impact...

    • Downloads: 1443
  • For eBusiness & Channel Strategy Professionals

    Report:The Digital Business Imperative

    Vision: The Digital Business Transformation Playbook

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are...

    • Downloads: 1577
  • For eBusiness & Channel Strategy Professionals

    Report:Sustain A Digital Culture

    Continuous Improvement: The Digital Business Transformation Playbook

    In order to create a sustainable digital culture within their firms, eBusiness leaders must embed digital skills, knowledge, processes, and technologies throughout their business and must continually...

    • Downloads: 1151
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: The Power Of Co-Creation

    Engage Colleagues, Customers, And Startups To Drive Digital Innovation

    Remember the old, safe world where you could design a new product, give a technical specification to some developers, then sit back and wait for results? That world has gone. Digital technology...

    • Downloads: 190
  • For CIO Professionals

    Report:Unleash Your Digital Predator

    Vision: The CIO Digital Business Transformation Playbook

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But today's customers increasingly shape perceptions of value based on their ability to...

    • Downloads: 259
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: eBiz Pros' Influence Rises

    How eBusiness And Channel Strategy Professionals Will Act As Digital Change Agents

    Digital transformation marches on — faster in some companies than in others. But everywhere, eBusiness professionals are at the center of that transformation and are digital leaders in their...

    • Downloads: 100
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: The Omnichannel And Mobile Juggernaut

    Landscape: The Retail eCommerce Playbook

    In 2016, retail eBusiness executives will face stronger competitors, rising labor costs, and the prospect of damaging customer data breaches. This brief predicts how investments in six areas will...

    • Downloads: 595
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: The Race To Digital

    How Digital Masters Will Widen Their Lead Over Digital Dinosaurs

    In 2016, the gap between the digital "haves" and "have nots" will widen. While the digital dinosaurs continue to thrash, the digital masters will drive strategy that delivers business outcomes...

    • Downloads: 525
  • For eBusiness & Channel Strategy Professionals

    Report:The ROI Of Digital Business Transformation

    Business Case: The Digital Business Transformation Playbook

    Firms are investing hundreds of millions of dollars in the wholesale transformation of their customer experience, organization structures, processes, technology platforms, and measurement structures...

    • Downloads: 1855
  • For eBusiness & Channel Strategy Professionals

    Report:Understand The Digital Business Landscape

    Landscape: The Digital Business Transformation Playbook

    To survive and thrive in the age of the customer, businesses must become digital. While many firms believe they have a digital strategy, few are thinking about truly digitizing their business...

    • Downloads: 1377
  • For eBusiness & Channel Strategy Professionals

    Report:How Ecosystems Fuel Digital Business

    How To Harness Digitally Connected Ecosystems To Create Scalable Customer Value

    Digital ecosystems are accelerating the pace at which firms can innovate and deliver products and services. Ecosystem-enabled businesses, like Airbnb, Lending Club, and Uber, have emerged and...

    • Downloads: 349