Martin Gill

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Martin serves eBusiness & Channel Strategy Professionals. He leads the development of Forrester's Digital Business Transformation Playbook, which focuses on how consumer adoption of multiple touchpoints is driving the need for firms to abandon channel-siloed strategies to become both more customer-centric and more agile in how they embrace change. Martin covers digital and eBusiness maturity and how firms can adopt organizational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organizations. He is based in the UK, and while covering global trends, he has a particular focus on the European retail market.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.

Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

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44 results in Reports

  • Martin Gill
  • Customer Experience Management
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Three Process Hacks To Speed Digital Delivery

    Implement Tactical Changes To Accelerate Customer-Centric Innovation In Your Firm

    For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and...

    • For eBusiness & Channel Strategy Professionals

      Report:Recruit And Retain Top Digital Talent

      Digital skills are in massive demand. eBusiness professionals in end user firms like retailers and banks are struggling to recruit and retain the brightest digital talent. The lure of startups,...

      • Downloads: 13
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Four Ways APIs Are Changing Your Business

      How To Design An API Strategy That Fuels Digital Business

      Application programming interfaces (APIs) are perhaps the most critical technology in digital business design. They have the power to unlock new revenue streams, transform how you design and deliver...

      • Downloads: 131
    • For eBusiness & Channel Strategy Professionals

      Report:Accelerate Digital Business With A BT Agenda

      Tools And Technology: The Digital Business Transformation Playbook

      Digital business demands a new approach to technology management. Think about how your firm has delivered technology in the past: monolithic, on-premises applications chosen because your firm signed...

      • Downloads: 118
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Five Killer Competencies Every Digital Team Needs To Build

      Develop New Ways Of Working To Enhance Digital Business Maturity

      A combination of factors is challenging the make-up of your digital team. Digital is no longer tactical; it's a core part of business strategy. And as such, it's a boardroom topic. Digital skills now...

      • Downloads: 138
    • For CIO Professionals

      Report:Your Company Needs A Digital Business Acceleration Team

      Guide, Inspire, And Educate Local Teams To Drive Toward Successful Digital Business Outcomes Globally

      As firms expand their digital footprint around the globe, CIOs face a challenge. Different local market teams have wildly varying levels of digital business capability, requiring different levels of...

      • Downloads: 189
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Audit Your Digital Transformation Efforts To Ensure Successful Delivery

      Introducing Forrester's Digital Business Transformation Program Assessment Tool

      Digital transformation is a complex and potentially expensive undertaking. How do you know if your team is set up for success? Do you have the right senior sponsorship and cross-functional governance...

      • Downloads: 149
    • For eBusiness & Channel Strategy Professionals

      Report:Develop A Data-Driven Digital Business

      Short-Sighted Analytics Are Hindering Digital Leaders

      Forrester's digital maturity model defines measurement as one of the four key pillars of transformation, yet too many eBusiness professionals lack the customer-centric, cross-touchpoint insight...

      • Downloads: 309
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2015: Staffing And Hiring For eBusiness

      Our Annual Benchmark Of eBusiness Team Sizes And Job Functions

      In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we found that while eBusiness budgets have grown by more than 10%, finding the skills and...

      • Downloads: 182
    • For eBusiness & Channel Strategy Professionals

      Report:Rank Yourself With The Digital Maturity Model

      Assessment: The Retail eCommerce Playbook

      As eBusiness and channel strategy professionals at retail companies evaluate their eCommerce opportunities, establishing a level set of current strengths and weaknesses is essential. This year,...

      • Downloads: 1612
    • For eBusiness & Channel Strategy Professionals

      Report:Digital Business Transformation: Lessons From The Pros

      Tips And Techniques On How To Manage Digital Business Transformation In Your Organization

      Digital business means large scale disruption and transformation for many firms. eBusiness executives at the helm of a digital transformation must plan and execute significant organizational change...

      • Downloads: 272
    • For eBusiness & Channel Strategy Professionals

      Report:Predictions 2015: Digital Business Transformation Will Gain Critical Mass

      No one really doubts the importance of digital to today's businesses. While senior executives may argue over priorities — open more stores or build a better website? — few can deny the...

      • Downloads: 392
    • For eBusiness & Channel Strategy Professionals

      Report:Write A Digital Business Strategic Plan That People Actually Read

      Strategic Plan: The Digital Business Transformation Playbook

      Ready to craft your digital business transformation strategy? A hundred-page Word document to land on your CEO's desk, right? Think again. The digital business landscape is in constant flux, and in...

      • Downloads: 545
    • For eBusiness & Channel Strategy Professionals

      Report:Develop A Digital Business Road Map That Drives Innovation

      Road Map: The Digital Business Transformation Playbook

      Digital business transformation is a multiyear, multidimensional challenge. Traditional wisdom encourages firms to approach such a wholesale change as a big-bang transformation program, but the...

      • Downloads: 519
    • For eBusiness & Channel Strategy Professionals

      Report:Establish A Digital Acceleration Team

      Guide, Inspire, And Educate Local Teams To Enhance Digital Maturity Throughout Your Organization

      As firms expand their digital footprint around the globe, eBusiness executives in central teams face a challenge. Different local market teams have wildly varying levels of digital maturity,...

      • Downloads: 282
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Take The Digital Business Readiness Assessment

      Use Forrester's Digital Business Readiness Assessment To Plot Your Course To Digital Mastery

      Many executives understand that their firm needs to transform. Digital disruption is rewriting the rules in almost every industry, and as digital entrants like Amazon, Netflix, and Uber reinvent what...

      • Downloads: 239
    • For eBusiness & Channel Strategy Professionals

      Report:Globalize Your eBusiness Organization Structure

      Organization: The eCommerce Globalization Playbook

      The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

      • Downloads: 241
    • For eBusiness & Channel Strategy Professionals

      Report:US Retail Segmentation: Gen Y Online Shoppers

      Using Forrester Technographics® To Profile Generation Y Online Shoppers In The US

      In the US, Gen Y is a digitally savvy segment that frequently buys online through a number of touchpoints and will continue to be a core segment for US online retailers for years to come. eBusiness...

      • Downloads: 625
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2014: Staffing And Hiring For eBusiness

      Our Annual Benchmark Of eBusiness Team Sizes And Job Functions

      In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we found that while eBusiness budgets and team sizes are growing, finding the skills and capabilities...

      • Downloads: 292
    • For eBusiness & Channel Strategy Professionals

      Report:Understand The Digital Business Landscape

      Landscape: The Digital Business Transformation Playbook

      To survive and thrive in the age of the customer, businesses must become digital. As an eBusiness professional, you face the growing reality that your customers, your touchpoints, your competitors,...

      • Downloads: 826
    • For eBusiness & Channel Strategy Professionals

      Report:The ROI Of Digital Business Transformation

      Business Case: The Digital Business Transformation Playbook

      Kick-starting a digital business transformation can be a daunting prospect for an eBusiness professional. Firms are investing tens and even hundreds of millions of dollars in the wholesale...

      • Downloads: 1220
    • For eBusiness & Channel Strategy Professionals

      Report:Sustain A Digital Culture

      Continuous Improvement: The Digital Business Transformation Playbook

      Organizations face a number of roadblocks as they transform to become truly digital businesses. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging...

      • Downloads: 853
    • For eBusiness & Channel Strategy Professionals

      Report:The Digital Business Imperative

      Vision: The Digital Business Transformation Playbook

      Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are...

      • Downloads: 876
    • For eBusiness & Channel Strategy Professionals

      Report:Manage The Cross-Touchpoint Customer Journey

      Processes: The Digital Business Transformation Playbook

      Today's consumer engages through a variety of touchpoints, yet many brands struggle to deliver cross-touchpoint experiences. Too many firms focus on each touchpoint in isolation and fail to enable...

      • Downloads: 2383
    • For eBusiness & Channel Strategy Professionals

      Report:Kick-Start Your Digital Business Transformation

      Executive Overview: The Digital Business Transformation Playbook

      In the age of the customer, business is digital. Digital technologies are empowering customers like never before, transforming how they discover, explore, buy, and engage with brands and products....

      • Downloads: 571