Martin Gill

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Martin serves eBusiness & Channel Strategy Professionals. He leads the development of Forrester's digital business transformation playbook, which focuses on how firms must rethink their business strategies to compete in the digital age.

Martin covers digital and eBusiness maturity. His research focuses on how firms can adopt organizational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organizations to become both more customer-centric, agile, and innovative in how they embrace change. He is based in the UK but covers global trends.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.


Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

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Market Imperatives

8 results in Reports

  • Martin Gill
  • Past 6 months
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Employee Experience Defines Your Digital Employer Brand

    How Traditional Firms Can Compete With Digital Masters To Recruit Top Digital Talent

    Digital skills are in short supply. eBusiness professionals in every industry struggle to recruit the right candidates, and as more firms embark on digital transformations, the competition for talent...

    • Downloads: 110
  • For eBusiness & Channel Strategy Professionals

    Report:Digitize Your Business Strategy

    Executive Overview: The Digital Business Transformation Playbook

    Digital technologies empower customers like never before, transforming their relationship with brands and products. The speed with which consumers embrace these new touchpoints is only getting...

    • Downloads: 835
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Three Process Hacks To Speed Digital Delivery

    Implement Tactical Changes To Accelerate Customer-Centric Innovation In Your Firm

    For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and...

    • Downloads: 128
  • For eBusiness & Channel Strategy Professionals

    Report:Recruit And Retain Top Digital Talent

    Digital skills are in massive demand. eBusiness professionals in end user firms like retailers and banks are struggling to recruit and retain the brightest digital talent. The lure of startups,...

    • Downloads: 271
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Four Ways APIs Are Changing Your Business

    How To Design An API Strategy That Fuels Digital Business

    Application programming interfaces (APIs) are perhaps the most critical technology in digital business design. They have the power to unlock new revenue streams, transform how you design and deliver...

    • Downloads: 229
  • For eBusiness & Channel Strategy Professionals

    Report:Accelerate Digital Business With A BT Agenda

    Tools And Technology: The Digital Business Transformation Playbook

    Digital business demands a new approach to technology management. Think about how your firm has delivered technology in the past: monolithic, on-premises applications chosen because your firm signed...

    • Downloads: 211
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Five Killer Competencies Every Digital Team Needs To Build

    Develop New Ways Of Working To Enhance Digital Business Maturity

    A combination of factors is challenging the make-up of your digital team. Digital is no longer tactical; it's a core part of business strategy. And as such, it's a boardroom topic. Digital skills now...

    • Downloads: 228
  • For CIO Professionals

    Report:Your Company Needs A Digital Business Acceleration Team

    Guide, Inspire, And Educate Local Teams To Drive Toward Successful Digital Business Outcomes Globally

    As firms expand their digital footprint around the globe, CIOs face a challenge. Different local market teams have wildly varying levels of digital business capability, requiring different levels of...

    • Downloads: 230