Martin Gill

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Martin serves eBusiness & Channel Strategy Professionals. He leads the development of Forrester's Digital Business Transformation Playbook, which focuses on how consumer adoption of multiple touchpoints is driving the need for firms to abandon channel-siloed strategies to become both more customer-centric and more agile in how they embrace change. Martin covers digital and eBusiness maturity and how firms can adopt organizational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organizations. He is based in the UK, and while covering global trends, he has a particular focus on the European retail market.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.

Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

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8 results in Reports

  • Martin Gill
  • Past 6 months
  • For CIO Professionals

    Report:Your Company Needs A Digital Business Acceleration Team

    Guide, Inspire, And Educate Local Teams To Drive Toward Successful Digital Business Outcomes Globally

    As firms expand their digital footprint around the globe, CIOs face a challenge. Different local market teams have wildly varying levels of digital business capability, requiring different levels of...

    • Downloads: 161
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Audit Your Digital Transformation Efforts To Ensure Successful Delivery

    Introducing Forrester's Digital Business Transformation Program Assessment Tool

    Digital transformation is a complex and potentially expensive undertaking. How do you know if your team is set up for success? Do you have the right senior sponsorship and cross-functional governance...

    • Downloads: 140
  • For eBusiness & Channel Strategy Professionals

    Report:Develop A Data-Driven Digital Business

    Short-Sighted Analytics Are Hindering Digital Leaders

    Forrester's digital maturity model defines measurement as one of the four key pillars of transformation, yet too many eBusiness professionals lack the customer-centric, cross-touchpoint insight...

    • Downloads: 286
  • For eBusiness & Channel Strategy Professionals

    Report:Black Friday — The Sale That Stole Christmas

    What Can eBusiness Professionals Learn From Black Friday's Rocky Arrival In The UK?

    The 2014 holiday season was a roller coaster ride for many UK retailers. Black Friday arrived via the technology super highway from the US, with an unprecedented fanfare. For some it was highly...

    • Downloads: 52
  • For eBusiness & Channel Strategy Professionals

    Report:Use Customer-Centric Metrics To Benchmark Your Digital Success

    Benchmarks: The Digital Business Transformation Playbook

    It's easy to measure basic digital metrics like page views or the number of Facebook fans you have, but all too often these superficial metrics offer little or no insight into how your firm is...

    • Downloads: 301
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2015: Staffing And Hiring For eBusiness

    Our Annual Benchmark Of eBusiness Team Sizes And Job Functions

    In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we found that while eBusiness budgets have grown by more than 10%, finding the skills and...

    • Downloads: 172
  • For eBusiness & Channel Strategy Professionals

    Report:Rank Yourself With The Digital Maturity Model

    Assessment: The Retail eCommerce Playbook

    As eBusiness and channel strategy professionals at retail companies evaluate their eCommerce opportunities, establishing a level set of current strengths and weaknesses is essential. This year,...

    • Downloads: 1575
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Business Transformation: Lessons From The Pros

    Tips And Techniques On How To Manage Digital Business Transformation In Your Organization

    Digital business means large scale disruption and transformation for many firms. eBusiness executives at the helm of a digital transformation must plan and execute significant organizational change...

    • Downloads: 263