Martin Gill

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Martin serves eBusiness & Channel Strategy Professionals. He leads the development of Forrester's digital business transformation playbook, which focuses on how firms must rethink their business strategies to compete in the digital age.

Martin covers digital and eBusiness maturity. His research focuses on how firms can adopt organizational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organizations to become both more customer-centric, agile, and innovative in how they embrace change. He is based in the UK but covers global trends.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.

Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

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59 results in Blogs

  • Martin Gill
  • For eBusiness & Channel Strategy Professionals

    Blog:How to make your company the most awesome place to work. #EVAR!!!

    We are constantly told that millennials are breaking the workplace rules. They refuse to work 9 to 5. They demand iPhones. They can’t work unless there’s a fridge full of beer and a pool...

    • For eBusiness & Channel Strategy Professionals

      Blog:Time To Become a Digital Unicorn

      I’m happy to report a major milestone. The final chapter of the Digital Business Playbook went live today. It’s the Tools and technology chapter, which has been an absolute beast of a...

      • For eBusiness & Channel Strategy Professionals

        Blog:Five Killer Competencies Your Digital Team Needs

        It’s no great shocker that digital skills are in short supply.   In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we found that while...

        • For eBusiness & Channel Strategy Professionals

          Blog:Why Do Digital Business Transformations Fail?

          Digital transformation is undeniably complex and often misunderstood. To look at why things go wrong for some firms, lets take a quick look at three high-profile examples of transformation - two...

          • For eBusiness & Channel Strategy Professionals

            Blog:Black Friday: The Sale That Stole Christmas

            Black Friday is here. By here, I mean here in Europe. And it’s here to stay. Amazon launched Europe’s first Black Friday sale in 2010, with a small fanfare and some success. Most European...

            • For eBusiness & Channel Strategy Professionals

              Blog:Digital skills are the golden ticket in 2015

              It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has some form of digital strategy (however rudimentary), a paltry...

              • For eBusiness & Channel Strategy Professionals

                Blog:Ready to Write Your Digital Strategy? Read This First.

                Two weeks ago today I was in Chicago preparing for Forrester's Forum For eBusiness & Channel Strategy Professionals.   Our theme was movies - about the shift from the monolithic studio...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Digital Business Transformation Will Gain Critical Mass In 2015

                  In 2014 digital business hit the boardroom and the C-suite offices: At the beginning of 2014, 93% of executives told us that they believed that their industries would experience digital disruption in...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Accelerate Digital, Don't Try and Control It

                    Centres of excellence and shared service teams are nothing new. Its a concept that Technology Management teams have been wrestling with for years, if not decades in an effort to streamline underlying...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Where’s Your Next $Bn In Growth Coming From? Your Home Market? I Don’t Think So…

                      Depending on the viewpoint of your favorite economist, the recession may be over. But retail growth is far from buoyant in many markets. The UK retail sector shows healthy signs of recovery, while US...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Digital Business Means its Time to Evolve

                        I’m returning from three days at Forrester’s Technology Management Forum in London. The theme was “Unleash Your Digital Business”, and a very public event on the first day...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Drive Digital Transformation Through Strategic Partnerships

                          I’m house hunting.   It’s a very enlightening way of seeing digital disruption in action. When my wife and I bought our current house over a decade ago, we found it on a property...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Navigating the New Digital Landscape

                            I’m writing this on the train. On my iPad. Connected to the internet (albeit intermittently, thanks to the occasional tunnel) while trundling through the British countryside. I booked my ticket...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Use Forrester's European Retail Segmentation to Understand Complex Customer Behavior

                              Digital disruption is both an opportunity and a threat.   In the age of the customer, firms that assume that what made them successful in the past will continue to drive competitive advantage...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Step Up To Digital Leadership

                                No industry is immune to digital disruption. Globally, executives acknowledge the disruptive influence that digital technologies have on their businesses. In fact, in a recent Forrester survey...

                                • Blog:Are You Ready For Digital Business?

                                  When David Cameron and Angela Merkel put their heads together to talk about the “Internet of Things” and decide that Britain should double its research investment into technology...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:What Can Microsoft Teach You About Digital Business?

                                    It’s only crumbling, archaic companies that have to worry about digital disruption, right? Companies that cling to out-moded ways of operating, where out-of-touch, besuited executives languish...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Introducing the Global Retail Segmentation

                                      It's hardly a secret that consumers are rapidly adopting new touchpoints to help them shop. But the killer question that every eBusiness executive must be able to answer is, how quickly are...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Bring me my Jetpack!

                                        The future, if you believe science fiction, will be filled with hover-cars and jetpacks.   Bah humbug. I was never really into sci-fi as a kid. I never got into Doctor Who (still don’t...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:eCommerce. Russian style!

                                          Anyone who’s heard me speak at a conference over the last couple of years stands a fair chance of having listened to me talk about the fall of the Berlin Wall. Now, considering I typically talk...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:The ROI of Agile Commerce

                                            Its been a labor of love, but its finally here. Yes, I’ve actually published The ROI Of Agile Commerce.   One of the most common themes we hear from firms looking to invest in pushing...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:How to be a Digital Commando

                                              These poor, cold fellows stand few miles from my parent’s house in the Highlands of Scotland. They commemorate the founding of the Royal Marine Commandos in 1942, and these windswept, bronze...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:What's your in-store digital strategy?

                                                At the start of the year, I published a piece of research looking at the major trends we predicted would hit Europe this year. One of the themes I called out was building on Peter Sheldon’s...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Why you shouldn’t rush out and hire a CDO

                                                  Chief Digital Officer (or CDO) is the latest in a long line of snazzy C-level titles to emerge over the last few years. At Forrester we’ve been watching this trend for a while now and have made...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:European Online Retail Forecast 2012 to 2017: Online growth will begin to polarize across Europe

                                                    European online retail sales will reach €191 billion by 2017, up from €112 billion in 2012 – reflecting a 11% compound annual growth rate (CAGR) over the next five years. ...