Martin Gill

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Martin serves eBusiness & Channel Strategy Professionals. He leads the development of Forrester's digital business transformation playbook, which focuses on how firms must rethink their business strategies to compete in the digital age.

Martin covers digital and eBusiness maturity. His research focuses on how firms can adopt organizational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organizations to become both more customer-centric, agile, and innovative in how they embrace change. He is based in the UK but covers global trends.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.

Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

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64 results in Blogs

  • Martin Gill
  • For eBusiness & Channel Strategy Professionals

    Blog:Introducing Forrester’s Digital Maturity Model 4.0

    For the past eight years, business leaders have used Forrester's eBusiness and digital marketing assessments to mature their firms toward excellence. In 2013, we introduced a comprehensive...

    • For eBusiness & Channel Strategy Professionals

      Blog:How to embrace new digital business models

      The mass adoption of consumer broadband in the late nineties and early 2000’s helped firms like Amazon, Expedia and Intuit establish new business models and new ways of scaling to millions of...

      • For eBusiness & Channel Strategy Professionals

        Blog:Don't Build A Digital Strategy; Digitize Your Business Strategy

        Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors...

        • For eBusiness & Channel Strategy Professionals

          Blog:The Race To Digital Mastery Is On In 2016

          When it comes to digital, we are at a pivot point. Digitizing your business isn’t about technology: it’s about customer obsession - and in 2016, it will be among your ten critical...

          • For eBusiness & Channel Strategy Professionals

            Blog:Digital Business Q&A with Liza Landsman, Jet.com

            Deliver exceptional digital experiences. It sounds easy enough, but to win in the age of the customer, businesses must realize that there is much at stake if they do not focus efforts on providing...

            • For eBusiness & Channel Strategy Professionals

              Blog:How to make your company the most awesome place to work. #EVAR!!!

              We are constantly told that millennials are breaking the workplace rules. They refuse to work 9 to 5. They demand iPhones. They can’t work unless there’s a fridge full of beer and a pool...

              • For eBusiness & Channel Strategy Professionals

                Blog:Time To Become a Digital Unicorn

                I’m happy to report a major milestone. The final chapter of the Digital Business Playbook went live today. It’s the Tools and technology chapter, which has been an absolute beast of a...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Five Killer Competencies Your Digital Team Needs

                  It’s no great shocker that digital skills are in short supply.   In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we found that while...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Why Do Digital Business Transformations Fail?

                    Digital transformation is undeniably complex and often misunderstood. To look at why things go wrong for some firms, lets take a quick look at three high-profile examples of transformation - two...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Black Friday: The Sale That Stole Christmas

                      Black Friday is here. By here, I mean here in Europe. And it’s here to stay. Amazon launched Europe’s first Black Friday sale in 2010, with a small fanfare and some success. Most European...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Digital skills are the golden ticket in 2015

                        It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has some form of digital strategy (however rudimentary), a paltry...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Ready to Write Your Digital Strategy? Read This First.

                          Two weeks ago today I was in Chicago preparing for Forrester's Forum For eBusiness & Channel Strategy Professionals.   Our theme was movies - about the shift from the monolithic studio...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Digital Business Transformation Will Gain Critical Mass In 2015

                            In 2014 digital business hit the boardroom and the C-suite offices: At the beginning of 2014, 93% of executives told us that they believed that their industries would experience digital disruption in...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Accelerate Digital, Don't Try and Control It

                              Centres of excellence and shared service teams are nothing new. Its a concept that Technology Management teams have been wrestling with for years, if not decades in an effort to streamline underlying...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Where’s Your Next $Bn In Growth Coming From? Your Home Market? I Don’t Think So…

                                Depending on the viewpoint of your favorite economist, the recession may be over. But retail growth is far from buoyant in many markets. The UK retail sector shows healthy signs of recovery, while US...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Digital Business Means its Time to Evolve

                                  I’m returning from three days at Forrester’s Technology Management Forum in London. The theme was “Unleash Your Digital Business”, and a very public event on the first day...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Drive Digital Transformation Through Strategic Partnerships

                                    I’m house hunting.   It’s a very enlightening way of seeing digital disruption in action. When my wife and I bought our current house over a decade ago, we found it on a property...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Navigating the New Digital Landscape

                                      I’m writing this on the train. On my iPad. Connected to the internet (albeit intermittently, thanks to the occasional tunnel) while trundling through the British countryside. I booked my ticket...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Use Forrester's European Retail Segmentation to Understand Complex Customer Behavior

                                        Digital disruption is both an opportunity and a threat.   In the age of the customer, firms that assume that what made them successful in the past will continue to drive competitive advantage...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Step Up To Digital Leadership

                                          No industry is immune to digital disruption. Globally, executives acknowledge the disruptive influence that digital technologies have on their businesses. In fact, in a recent Forrester survey...

                                          • Blog:Are You Ready For Digital Business?

                                            When David Cameron and Angela Merkel put their heads together to talk about the “Internet of Things” and decide that Britain should double its research investment into technology...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:What Can Microsoft Teach You About Digital Business?

                                              It’s only crumbling, archaic companies that have to worry about digital disruption, right? Companies that cling to out-moded ways of operating, where out-of-touch, besuited executives languish...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Introducing the Global Retail Segmentation

                                                It's hardly a secret that consumers are rapidly adopting new touchpoints to help them shop. But the killer question that every eBusiness executive must be able to answer is, how quickly are...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:Bring me my Jetpack!

                                                  The future, if you believe science fiction, will be filled with hover-cars and jetpacks.   Bah humbug. I was never really into sci-fi as a kid. I never got into Doctor Who (still don’t...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:eCommerce. Russian style!

                                                    Anyone who’s heard me speak at a conference over the last couple of years stands a fair chance of having listened to me talk about the fall of the Berlin Wall. Now, considering I typically talk...