Martin Gill

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Martin serves eBusiness & Channel Strategy Professionals. He leads the development of Forrester's Digital Business Transformation Playbook, which focuses on how consumer adoption of multiple touchpoints is driving the need for firms to abandon channel-siloed strategies to become both more customer-centric and more agile in how they embrace change. Martin covers digital and eBusiness maturity and how firms can adopt organizational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organizations. He is based in the UK, and while covering global trends, he has a particular focus on the European retail market.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.

Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

5 results in Blogs

  • Martin Gill
  • Past 6 months
  • For eBusiness & Channel Strategy Professionals

    Blog:Time To Become a Digital Unicorn

    I’m happy to report a major milestone. The final chapter of the Digital Business Playbook went live today. It’s the Tools and technology chapter, which has been an absolute beast of a...

    • For eBusiness & Channel Strategy Professionals

      Blog:Five Killer Competencies Your Digital Team Needs

      It’s no great shocker that digital skills are in short supply.   In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we found that while...

      • For eBusiness & Channel Strategy Professionals

        Blog:Why Do Digital Business Transformations Fail?

        Digital transformation is undeniably complex and often misunderstood. To look at why things go wrong for some firms, lets take a quick look at three high-profile examples of transformation - two...

        • For eBusiness & Channel Strategy Professionals

          Blog:Black Friday: The Sale That Stole Christmas

          Black Friday is here. By here, I mean here in Europe. And it’s here to stay. Amazon launched Europe’s first Black Friday sale in 2010, with a small fanfare and some success. Most European...

          • For eBusiness & Channel Strategy Professionals

            Blog:Digital skills are the golden ticket in 2015

            It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has some form of digital strategy (however rudimentary), a paltry...