Martin Gill

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Martin serves eBusiness & Channel Strategy Professionals. He leads the development of Forrester's digital business transformation playbook, which focuses on how firms must rethink their business strategies to compete in the digital age.

Martin covers digital and eBusiness maturity. His research focuses on how firms can adopt organizational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organizations to become both more customer-centric, agile, and innovative in how they embrace change. He is based in the UK but covers global trends.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.


Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

8 results in Blogs

  • Martin Gill
  • Past 12 months
  • For eBusiness & Channel Strategy Professionals

    Blog:Digital skills are the golden ticket in 2015

    It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has some form of digital strategy (however rudimentary), a paltry...

    • For eBusiness & Channel Strategy Professionals

      Blog:Why Do Digital Business Transformations Fail?

      Digital transformation is undeniably complex and often misunderstood. To look at why things go wrong for some firms, lets take a quick look at three high-profile examples of transformation - two...

      • For eBusiness & Channel Strategy Professionals

        Blog:Digital Business Transformation Will Gain Critical Mass In 2015

        In 2014 digital business hit the boardroom and the C-suite offices: At the beginning of 2014, 93% of executives told us that they believed that their industries would experience digital disruption in...

        • For eBusiness & Channel Strategy Professionals

          Blog:How to make your company the most awesome place to work. #EVAR!!!

          We are constantly told that millennials are breaking the workplace rules. They refuse to work 9 to 5. They demand iPhones. They can’t work unless there’s a fridge full of beer and a pool...

          • For eBusiness & Channel Strategy Professionals

            Blog:Black Friday: The Sale That Stole Christmas

            Black Friday is here. By here, I mean here in Europe. And it’s here to stay. Amazon launched Europe’s first Black Friday sale in 2010, with a small fanfare and some success. Most European...

            • For eBusiness & Channel Strategy Professionals

              Blog:Five Killer Competencies Your Digital Team Needs

              It’s no great shocker that digital skills are in short supply.   In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we found that while...

              • For eBusiness & Channel Strategy Professionals

                Blog:Ready to Write Your Digital Strategy? Read This First.

                Two weeks ago today I was in Chicago preparing for Forrester's Forum For eBusiness & Channel Strategy Professionals.   Our theme was movies - about the shift from the monolithic studio...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Time To Become a Digital Unicorn

                  I’m happy to report a major milestone. The final chapter of the Digital Business Playbook went live today. It’s the Tools and technology chapter, which has been an absolute beast of a...