Martin Gill

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Martin serves eBusiness & Channel Strategy Professionals. He leads the development of Forrester's Digital Business Transformation Playbook, which focuses on how consumer adoption of multiple touchpoints is driving the need for firms to abandon channel-siloed strategies to become both more customer-centric and more agile in how they embrace change. Martin covers digital and eBusiness maturity and how firms can adopt organizational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organizations. He is based in the UK, and while covering global trends, he has a particular focus on the European retail market.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.

Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

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12 results in Blogs

  • Martin Gill
  • Past 12 months
  • For eBusiness & Channel Strategy Professionals

    Blog:Step Up To Digital Leadership

    No industry is immune to digital disruption. Globally, executives acknowledge the disruptive influence that digital technologies have on their businesses. In fact, in a recent Forrester survey...

    • For eBusiness & Channel Strategy Professionals

      Blog:Drive Digital Transformation Through Strategic Partnerships

      I’m house hunting.   It’s a very enlightening way of seeing digital disruption in action. When my wife and I bought our current house over a decade ago, we found it on a property...

      • For eBusiness & Channel Strategy Professionals

        Blog:Digital Business Transformation Will Gain Critical Mass In 2015

        In 2014 digital business hit the boardroom and the C-suite offices: At the beginning of 2014, 93% of executives told us that they believed that their industries would experience digital disruption in...

        • For eBusiness & Channel Strategy Professionals

          Blog:Where’s Your Next $Bn In Growth Coming From? Your Home Market? I Don’t Think So…

          Depending on the viewpoint of your favorite economist, the recession may be over. But retail growth is far from buoyant in many markets. The UK retail sector shows healthy signs of recovery, while US...

          • For eBusiness & Channel Strategy Professionals

            Blog:Accelerate Digital, Don't Try and Control It

            Centres of excellence and shared service teams are nothing new. Its a concept that Technology Management teams have been wrestling with for years, if not decades in an effort to streamline underlying...

            • For eBusiness & Channel Strategy Professionals

              Blog:Navigating the New Digital Landscape

              I’m writing this on the train. On my iPad. Connected to the internet (albeit intermittently, thanks to the occasional tunnel) while trundling through the British countryside. I booked my ticket...

              • For eBusiness & Channel Strategy Professionals

                Blog:Ready to Write Your Digital Strategy? Read This First.

                Two weeks ago today I was in Chicago preparing for Forrester's Forum For eBusiness & Channel Strategy Professionals.   Our theme was movies - about the shift from the monolithic studio...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Digital skills are the golden ticket in 2015

                  It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has some form of digital strategy (however rudimentary), a paltry...

                  • For Technology Management Professionals

                    Blog:Are You Ready For Digital Business?

                    When David Cameron and Angela Merkel put their heads together to talk about the “Internet of Things” and decide that Britain should double its research investment into technology...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Digital Business Means its Time to Evolve

                      I’m returning from three days at Forrester’s Technology Management Forum in London. The theme was “Unleash Your Digital Business”, and a very public event on the first day...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Black Friday: The Sale That Stole Christmas

                        Black Friday is here. By here, I mean here in Europe. And it’s here to stay. Amazon launched Europe’s first Black Friday sale in 2010, with a small fanfare and some success. Most European...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Use Forrester's European Retail Segmentation to Understand Complex Customer Behavior

                          Digital disruption is both an opportunity and a threat.   In the age of the customer, firms that assume that what made them successful in the past will continue to drive competitive advantage...