Megan Burns

VP, Principal Analyst serving Customer Experience PROFESSIONALS

Megan serves Customer Experience Professionals. She is a leading expert on customer experience management, maturity, benchmarking, governance, and ROI. She is the creator of Forrester's Customer Experience Maturity Framework and manages The Customer Experience Index, Forrester's annual benchmark of customer experience quality across more than 150 large US firms.

As an accomplished public speaker, Megan is a frequent presenter at industry events such as Forrester's Customer Experience Forum and the NetPromoter Conference. She has been quoted in media outlets including The Wall Street Journal, Internet Retailer, and B2B Magazine.

Previous Work Experience

Before joining Forrester, Megan spent more than six years defining online customer experiences for B2C and B2B websites at AT&T. That work included eCommerce, online customer service, and online marketing sites. Prior to that she spent time at both Intel and IBM as a software engineer.


Megan holds a master's degree in software engineering from Carnegie Mellon University, where she specialized in user and business requirements. She also holds a Bachelor of Science degree in computer science from Rensselaer Polytechnic Institute.

Refine your results




18 results in Reports

  • Megan Burns
  • Customer Intelligence
  • For Customer Experience Professionals

    Report:The Forrester Wave™: Web Analytics, Q3 2007

    Buyers Must Choose The Level Of Power And Complexity That's Right For Them

    Forrester evaluated the strengths and weaknesses of eight top Web analytics products against 127 criteria. Coremetrics came out as a Leader, with a product suite that balances power, usability, and...

    • Downloads: 1766
  • For Customer Experience Professionals

    Report:Three Steps To Better Web Site Performance Metrics

    We interviewed measurement specialists at leading companies and interactive agencies to determine how they select the right Web site performance metrics. Through our analysis of their responses, we...

    • Downloads: 1458
  • For Customer Experience Professionals

    Report:How Much Will Your Web Site Metrics Improve?

    To help customer experience professionals estimate how far their Web site metrics are likely to move as a result of improvements in the customer experience, we aggregated data on the impact of more...

    • Downloads: 1217
  • For Customer Insights Professionals

    Report:Q&A: Five Web Analytics Answers Direct Marketers Must Know

    Web analytics data is one of the few pieces of customer data that direct marketers have not yet integrated into their customer databases. This is a missed opportunity for most direct marketers: Web...

    • Downloads: 1044
  • For Customer Experience Professionals

    Report:Firms Struggle To Measure Customer Experience Across Channels

    Technical And Organizational Silos Hinder Cross-Channel Tracking

    Forrester recently surveyed decision-makers at 41 companies and found that their primary challenges when it comes to customer experience measurement relate to tracking experiences across channels....

    • Downloads: 1054
  • For Customer Experience Professionals

    Report:The Customer Experience Quality Framework

    Measure Experience Quality From The Customer's Perspective

    To evaluate customer experience quality, firms need a measurement framework that is complete, coherent, and looks at the world from the customer's perspective. That's why we've created Forrester's...

    • Downloads: 1065
  • For Customer Experience Professionals

    Report:Make The Most Of Web Site Satisfaction Surveys

    Go Beyond Measurement To Modeling And Diagnosis

    Customer satisfaction surveys are popular, but overall satisfaction scores don't produce actionable insights. Firms need detailed data on specific factors that influence visitors' overall perception...

    • Downloads: 859
  • For Customer Experience Professionals

    Report:Where To Get Help With Web Analytics

    Web Analytics Professional Services Firms Are Small But Experienced

    Our survey of vendor-neutral Web analytics consultants uncovered 91 firms across North America, Europe, and Asia-Pacific. The market is dominated by small firms that average fewer than five full-time...

    • Downloads: 457
  • For Customer Experience Professionals

    Report:The Web Measurement Planner's Checklist

    To maximize their Web analytics investments, more companies are hiring Web data specialists. In spite of that, many analysts say they still spend the bulk of their time responding to fire drills that...

    • Downloads: 444
  • For Customer Experience Professionals

    Report:Omniture Delivers Powerful Web Analytics For Large Enterprises

    The Forrester Wave™ Vendor Summary, Q3 2007

    Omniture delivers a powerful Web analytics tool that can be tailored to meet almost any need, coupled with an experienced professional services team and the industry's most robust education program....

    • Downloads: 427
  • For Customer Experience Professionals

    Report:Google Analytics Brings Basic Web Analytics To The Masses

    The Forrester Wave™ Vendor Summary, Q3 2007

    Google Analytics released version 2 of its product in May of this year. The tool has a simplified interface that's based on extensive user research and provides context and visualizations that make...

    • Downloads: 387
  • For Customer Experience Professionals

    Report:Measuring Rich Internet Applications

    Site owners look to analytics data to help them answer key questions about the effectiveness of their rich Internet applications (RIAs). But understanding user behavior within RIAs is tricky because...

    • Downloads: 332
  • For Customer Experience Professionals

    Report:WebTrends Sets The Standard For Measuring Visitor Engagement

    WebTrends offers a robust analytics platform that is highly customizable and a good fit for large enterprises that have the resources to understand and use the technology to its full potential. As...

    • Downloads: 261
  • For Customer Experience Professionals

    Report:Unica Makes A Strong Entry Into The Web Analytics Race

    Unica entered the Web analytics market with its purchase of Sane Solutions in March 2006. The move is part of the company's plan to build an Online Marketing Management platform as a complement to...

    • Downloads: 232
  • For Customer Experience Professionals

    Report:Coremetrics Delivers The Right Mix Of Features And Service

    The Forrester Wave™ Vendor Summary, Q3 2007

    Coremetrics is once again a Leader in our evaluation of the Web analytics market, with a solid reporting and analysis platform that strikes the right balance of usability and flexibility. The vendor...

    • Downloads: 161
  • For Customer Experience Professionals

    Report:ClickTracks Offers Data Visualization And Basic Analysis At A Low Price

    The Forrester Wave™ Vendor Summary, Q3 2007

    ClickTracks is a small Web analytics vendor that offers basic reporting, strong data visualizations, and some analysis tools — especially visitor segmentation — at a low price. The...

    • Downloads: 106
  • For Customer Experience Professionals

    Report:HBX Analytics Offers An Easy-To-Use Tool For Business Users That Evolves For Future Needs

    The Forrester Wave™ Vendor Summary, Q3 2007

    Visual Site's HBX Analytics platform just barely missed the Leader designation in our evaluation of top Web analytics platforms. Why? Because it offers less flexibility than larger platforms like...

    • Downloads: 85
  • For Customer Experience Professionals

    Report:Visual Site Excels At Sophisticated Analysis

    Visual Site and the underlying Platform 5 technology provide the most powerful data architecture and real-time analysis tools in the industry. The product lacks one critical element for the Web...

    • Downloads: 82