Melissa Parrish

VP, Principal Analyst serving B2C Marketing PROFESSIONALS

As vice president and principal analyst, Melissa serves B2C Marketing Professionals and is a leading expert on social and digital marketing strategy. In her research, Melissa explores how marketers use evolving technologies and platforms to create and deepen the bonds between them and their ever-changing customers.

Melissa has been quoted frequently in publications such as The New York Times, The Wall Street Journal, The Washington Post, and Fortune magazine. She has spoken at hundreds of events around the world, including Ad Tech, Mobile World Congress, OMMA Global, SXSW, and Social Media Week.

Previous Work Experience

Before joining Forrester, Melissa was the director of community strategy at Time Lifestyle Digital group, where she was responsible for community and social media initiatives across the network's 10 titles, which include Real Simple, Southern Living, and Cooking Light. Prior to joining Time in 2007, Melissa was part of Crayon, a conversational marketing consultancy, where she managed social media projects for brands like Coca-Cola and American Airlines. Previously, Melissa held senior product and community roles at Meetup, the world's largest network of local groups, and Bolt.com, a community of more than 10 million teenagers and young adults.

Education

Melissa earned a B.A. in drama and philosophy from Loyola University, New Orleans, an M.A. in liberal studies from The New School, and an M.F.A. in dramaturgy and script development from Columbia University.

Melissa Parrish's Research

  • For B2C Marketing Professionals

    Report: Marketing Strategy For The Mobile Mind Shift

    Customers are in the midst of a mobile mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They wa...

    • Downloads: 1472
  • For B2C Marketing Professionals

    Report: Create Marketing Your Customers Can Use

    Half of US online adults are always addressable, meaning that they personally use at least three Internet-connected devices and access the Web multiple times per day from multiple physical locat...

    • Downloads: 409
  • For B2C Marketing Professionals

    Report: Predictions 2014: Marketing Leaders Put Insights To Use

    Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things, and the di...

    • Downloads: 972
  • For B2C Marketing Professionals

    Report: 2013 Interactive Marketing Predictions

    In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers' exp...

    • Downloads: 1178
  • For B2C Marketing Professionals

    Report: Mobile Apps For Marketing

    Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from m...

    • Downloads: 690
  • For B2C Marketing Professionals

    Report: The Forrester Wave™: US Digital Agencies — Mobile Marketing Strategy And Execution, Q1 2012

    In Forrester's 37-criteria evaluation of US digital agencies with mobile marketing services, we identified the nine significant agencies in this category — AKQA, iCrossing, Ogilvy, Possibl...

    • Downloads: 1764
  • For B2C Marketing Professionals

    Report: The Forrester Wave™: Community Platforms, Q4 2010

    In Forrester's 60-criteria evaluation of community platform vendors, we found that Lithium Technologies and Jive Software led the pack because of their mature tool sets and depth of services off...

    • Downloads: 1636
  • For B2C Marketing Professionals

    Report: 2012 Interactive Marketing Predictions

    Social is not a channel, and mobile goes beyond the smartphone. In 2012, marketers will get this concept and realize that their customer is truly "always on." The customer of 2012 expects custom...

    • Downloads: 1785
  • For B2C Marketing Professionals

    Report: Location-Based Social Networks: A Hint Of Mobile Engagement Emerges

    Location-based social networks (LBSNs), such as foursquare and Brightkite, offer interactive marketers the promise of right-time, right-place marketing by connecting people and nearby points of ...

    • Downloads: 1897
  • For B2C Marketing Professionals

    Report: Marketing Strategy For The Mobile Mind Shift

    Customers are in the midst of a mobile mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They wa...

    • Downloads: 1472
View all of Melissa Parrish's Research

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