Michael Barnes

VP, Research Director serving Customer Insights PROFESSIONALS

Michael serves Customer Insights Professionals and leads an Asia Pacific team of analysts focusing on helping organizations analyze and apply data to win, serve, and retain customers. His team supports business and technology professionals who must embrace digital disruptions to deliver increased business value.

Michael's coverage focuses primarily on customer intelligence, customer engagement, customer analytics, enterprise marketing platforms, and business intelligence. He also covers cloud computing and broader trends in enterprise technology adoption. Michael's views on technology trends and digital disruption in Asia Pacific are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has 20 years of IT experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.


Michael holds a master's degree in economics from Northeastern University.

Michael Barnes's Research

  • For Application Development & Delivery Professionals

    Report: Sizing The Cloud Markets In Asia Pacific

    Exploiting cloud computing growth opportunities in Asia Pacific requires insights into future cloud market size, growth dynamics, adoption trends, and demand drivers, all of which vary widely ac...

    • Downloads: 1565
  • For CIOs

    Report: Big Data Adoption Trends In Asia Pacific: 2013 To 2014

    The maturity and sophistication of existing data warehousing (DW) implementations across the Asia Pacific (AP) region has been variable, to say the least. If the hype around big data is to be be...

    • Downloads: 845
  • For Application Development & Delivery Professionals

    Report: End User Computing Trends In Asia Pacific In 2012 And 2013

    Over the next several years, successful organizations across Asia Pacific will radically alter their approach to end user computing. Companies will continue to use desktop virtualization to simp...

    • Downloads: 610
  • For Sourcing & Vendor Management Professionals

    Report: The Forrester Wave™: Business Intelligence Service Providers In Asia Pacific, Q4 2013

    Business decision-makers in Asia Pacific (AP) are increasingly aware of the importance of business intelligence (BI) and broader analytics to business strategy and execution. However, lack of in...

    • Downloads: 384
  • For CIOs

    Report: Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

    CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year a...

    • Downloads: 479
View all of Michael Barnes's Research

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