Michael   Barnes

Michael Barnes

VP, Research Director Serving eBusiness & Channel Strategy Professionals

In his role as research director, Michael leads a team of Forrester analysts in Asia Pacific focused on helping business and technology professionals embrace digital transformation to deliver increased business value. Michael’s coverage focuses on how firms can embrace innovation and adopt organizational structures, processes, and technology to improve customer experience and drive operational excellence.

Michael's views on technology trends and digital disruption in Asia Pacific are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has over 20 years of research and consulting experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.

Education

Michael holds a master's degree in economics from Northeastern University.

Michael Barnes

VP, Research Director Serving eBusiness & Channel Strategy Professionals

In his role as research director, Michael leads a team of Forrester analysts in Asia Pacific focused on helping business and technology professionals embrace digital transformation to deliver increased business value. Michael’s coverage focuses on how firms can embrace innovation and adopt organizational structures, processes, and technology to improve customer experience and drive operational excellence.

Michael's views on technology trends and digital disruption in Asia Pacific are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has over 20 years of research and consulting experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.

Education

Michael holds a master's degree in economics from Northeastern University.

Michael Barnes's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Brand Management, EX, And Trust Will Fuel Growth For Australian Firms In 2018

    Insights From Forrester's Predictions 2018 Sydney Event

    January 18, 2018Michael Barnes, Tom Champion, Zhi Ying Ng

    At Forrester's Predictions 2018 Sydney event, more than 250 business and technology decision makers engaged with Forrester analysts to share their key priorities, expectations, and challenges for 2018. The findings from this event provide insight into how firms are implementing and optimizing customer-led strategies to drive growth. Digital business strategy professionals can use these insights to better understand how to engage peers and other business units critical to their firm's digital transformation success.

  • For CMO Professionals

    REPORT: Five CMO Priorities For Driving Customer Obsession

    Learn From 16 Change Agents Leading The Charge

    January 2, 2018Michael Barnes

    Customer obsession requires a companywide commitment and clear leadership. As a CMO, it's time to either step up as a leader of growth or cede influence to another C-suite member, such as a chief growth officer. The insights in this report emerged from interviews with 16 heads of marketing and digital business strategy; CMOs can leverage the experiences of these leaders to inform their own paths forward.

  • For CMO Professionals

    REPORT: Australia And New Zealand Firms Jump-Start Their Journey To Customer Obsession

    Learn From Firms That Benchmark Themselves Against Their Peers

    September 18, 2017Michael Barnes

    Forrester's Customer Obsession Assessment (COA) helps you gauge your customer obsession maturity against that of your peers. This report applies the COA to firms based in Australia and New Zealand (ANZ). CMOs can use this research to understand the habits of firms at different maturity levels and apply the lessons learned to their own efforts to become customer-obsessed.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: Australia Post Embraces Digital Business Transformation

    Drive Cultural Change To Deliver Improved Customer Value

    June 2, 2017Michael Barnes

    Unless your company is a startup, you are very likely scrambling to reinvent your organization in the face of digital disruption while continuing to leverage your core business strengths. Australia Post has been effectively balancing massive pressure to change with its ongoing government-mandated service obligations. The multiyear, cross-organization transformation resulted in improved and expanded service delivery and significant cultural changes. Digital business leaders leaders can learn from Australia Post's experiences in dealing with digital transformation.

  • For CIO Professionals

    REPORT: Applying Forrester's International Research On Enterprise Public Cloud Platforms

    Understand The Local Differences That Affect Your Cloud Plans, Using Four Forrester Wave™ Evaluations From Around The World

    January 30, 2017 Paul Miller, John R. Rymer, Michael Barnes, Dave Bartoletti, Charlie Dai, Frank Liu, Tim Sheedy

    In a series of four tightly connected Forrester Wave reports, we evaluated the 18 most significant providers of public cloud platforms. Separately, these reports evaluated vendors in four contexts: globally, in Australia and New Zealand, in Europe, and in China. This report highlights similarities and differences we observe across regions. It helps CIOs select the right public cloud platform partner, accounting for regional as well as global requirements.

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