Michael Barnes

VP, Research Director serving Customer Insights PROFESSIONALS

Michael serves Customer Insights Professionals and leads an Asia Pacific team of analysts focusing on helping businesses collect, manage, analyze, and apply customer data to win, serve, and retain customers. His team also supports business technology professionals seeking insight and strategies to better leverage IT to deliver business value by embracing digital disruptions.

Michael's coverage focuses primarily on customer analytics best practices and technologies, business intelligence, big data, and cloud computing. His views on the Asia Pacific IT market are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has 20 years of IT experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.

Education

Michael holds a master's degree in economics from Northeastern University.

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4 results in Reports

  • Michael Barnes
  • Past 12 months
  • Customer Experience Management
  • For CIO Professionals

    Report:Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

    CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year...

    • Downloads: 295
  • For Customer Insights Professionals

    Report:Brief: Applying Customer Insight To Your Digital Strategy

    Top Lessons Learned From Early Adopters In Asia Pacific

    To serve and delight empowered customers, organizations are embarking on digital transformation journeys from multiple directions. Many start with initiatives to improve digital marketing...

    • Downloads: 171
  • For Customer Experience Professionals

    Report:The State Of Customer Experience Management In Australia, 2014

    The only way to compete effectively in the age of the customer is to become truly customer obsessed. To help firms achieve this goal, this report sheds light on the current state of customer...

    • Downloads: 138
  • For Customer Insights Professionals

    Report:Asia Pacific Companies Embrace Customer Analytics, Part 2

    Customer Insight Fuels Digital Transformation, But Analytics Requirements Far Outpace Existing Capabilities

    Customer insights (CI) are an increasingly critical source of competitive differentiation in the age of the customer. Organizations in Asia Pacific (AP) are embracing digital strategies to deliver...

    • Downloads: 60