Michael Barnes

VP, Research Director serving Customer Insights PROFESSIONALS

Michael serves Customer Insights Professionals and leads an Asia Pacific team of analysts focusing on helping businesses collect, manage, analyze, and apply customer data to win, serve, and retain customers. His team also supports business technology professionals seeking insight and strategies to better leverage IT to deliver business value by embracing digital disruptions.

Michael's coverage focuses primarily on customer analytics best practices and technologies, business intelligence, big data, and cloud computing. His views on the Asia Pacific IT market are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has 20 years of IT experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.

Education

Michael holds a master's degree in economics from Northeastern University.

Refine your results

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

4 results in Reports

  • Michael Barnes
  • Past 18 months
  • CIO
  • For CIO Professionals

    Report:Quick Take: IBM-As-A-Service

    IBM's Impact 2014 Is A Milestone In Reshaping IBM's Core Business

    IBM is one of the mega oil tankers navigating slowly on the technology ocean, surrounded by speedboats of "startups" and heavy "clouds" on the horizon. Stowaways talking strange languages like...

    • Downloads: 339
  • For CIO Professionals

    Report:Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

    CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year...

    • Downloads: 270
  • For CIO Professionals

    Report:Why Australia Is A Key Cloud Market

    Fast Adoption And Openness Drive Hunger For Innovation

    In our December 4, 2013, "Predictions For 2014: Cloud Computing" report, we stated that Australia would rise to the No. 2 market for cloud services consumption globally. In this report, we explain...

    • Downloads: 222
  • For CIO Professionals

    Report:Understanding The Australian Mobile Customer, Part 4

    Communications Still Drives Smartphone Usage

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

    • Downloads: 68