Why Read This
SAP has steadily built out comprehensive functionality in the myCRM product. Most recently, the company has focused on improving usability and deepening support for strategic business processes as part of the mySAP Business Suite. mySAP CRM is particularly strong in sales, marketing, partner channel management, and analytics but offers less support for customer data management requirements. The product can scale to support global deployments and offers many industry-specific process solutions. SAP's new mySAP CRM software-as-a-service (SaaS) offering provides more deployment flexibility, while cost, complexity, and lengthy implementations schedules remain drawbacks of the on-premise product. mySAP CRM is best suited for global buyers committed to SAP and its ERP platform who need to support end-to-end industry processes.