Nate Elliott

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

As a vice president and principal analyst serving Marketing Leadership Professionals, Nate Elliott helps companies develop interactive marketing strategies for global and emerging markets, with a special focus on branding channels such as social media and online video advertising. His clients come from nearly every industry — including consumer goods, pharmaceuticals, and financial services — and from all over the world.

Previous Work Experience

Nate is an industry pioneer who's been helping marketers create interactive strategies since 1995. He worked at DoubleClick from 1997 until 2001, managing the DoubleClick Studio advertising design team and serving as the company's senior manager for rich media products. In 2001, Nate founded the US IAB's Rich Media Task Force and set the first industry standards for rich media and video ads. He's also worked for Macromedia (now Adobe) developing rich media products and standards, and has been with Forrester since 2003. Nate has lived and worked in London, New York, Berlin, and Vancouver.

Nate has spoken at hundreds of events around the world, including the Web 2.0 Expo and ad:tech. He writes columns for publications such as Mashable, Forbes, and Adweek, and he regularly offers comment to leading media outlets such as the BBC, The Economist, and The New York Times.

Education

Nate studied computer-mediated communication and interactive multimedia design at Cornell University.

Nate Elliott's Research

  • For Marketing Leadership Professionals

    Report: Pinterest Is Not Ready For Prime Time

    Pinterest attracts more users than you think — and that audience loves to interact with and talk about brands as well as shop online. But only about half of top brands have created Pintere...

    • Downloads: 123
  • For Marketing Leadership Professionals

    Report: Use Social Data To Improve Your Social Marketing Maturity

    A brand's data capabilities, which include the ability to use customer insights (CI) to inform social and nonsocial marketing programs, are key to advancing social marketing maturity. But few ma...

    • Downloads: 186
  • For Marketing Leadership Professionals

    Report: Brief: Stop Measuring Social Engagement

    Measuring social marketing is hard, and tracking engagement data doesn't make that task any easier. In fact, even Facebook itself now admits that engagement doesn't prove success. Marketing lead...

    • Downloads: 295
  • For Marketing Leadership Professionals

    Report: Master The Next Wave Of Social

    For the marketing leader, social media offers both a huge opportunity and daunting challenge. You know you can reach and engage your customers on social channels, but the environment is foreign ...

    • Downloads: 2105
  • For Marketing Leadership Professionals

    Report: Mix Art And Science For Marketing Success

    In the age of the customer, people have access to more media and information channels than ever before— and marketers are struggling to allocate budget effectively across channels and prop...

    • Downloads: 1115
  • For Marketing Leadership Professionals

    Report: The POST Process Drives Social Success

    Ten years into the social marketing boom, many executives are still going about social strategy backward: picking technologies such as Facebook or Twitter first instead of focusing on what they ...

    • Downloads: 4463
  • For Marketing Leadership Professionals

    Report: Social Media Metrics That Matter

    Social media contributes value to interactive marketing programs in many ways — but measuring that value is difficult. The sheer volume of social media metrics can quickly become overwhelm...

    • Downloads: 2911
  • For Marketing Leadership Professionals

    Report: Master The Next Wave Of Social

    For the marketing leader, social media offers both a huge opportunity and daunting challenge. You know you can reach and engage your customers on social channels, but the environment is foreign ...

    • Downloads: 2105
  • For Marketing Leadership Professionals

    Report: Three Steps To Measuring Social Media Marketing

    Interactive marketers know they're not good at measuring the effectiveness of social media: On average, they rate their own efforts to measure social initiatives at only 4.5 out of 10. Marketers...

    • Downloads: 2979
  • For Marketing Leadership Professionals

    Report: Integrate Social Into Your Marketing RaDaR

    Nearly every marketer uses social media today, but too few use it well. Most marketing leaders treat social as something special and unique, leading them to either separate it completely from th...

    • Downloads: 2099
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