Nate Elliott

Vice President, Principal Analyst serving B2C Marketing PROFESSIONALS

As a vice president and principal analyst serving B2C Marketing Professionals, Nate Elliott helps companies develop interactive marketing strategies for global and emerging markets, with a special focus on branding channels such as social media and online video advertising. His clients come from nearly every industry — including consumer goods, pharmaceuticals, and financial services — and from all over the world.

Previous Work Experience

Nate is an industry pioneer who's been helping marketers create interactive strategies since 1995. He worked at DoubleClick from 1997 until 2001, managing the DoubleClick Studio advertising design team and serving as the company's senior manager for rich media products. In 2001, Nate founded the US IAB's Rich Media Task Force and set the first industry standards for rich media and video ads. He's also worked for Macromedia (now Adobe) developing rich media products and standards, and he has been with Forrester since 2003. Nate has lived and worked in London, New York, Berlin, and Vancouver.

Nate has spoken at hundreds of events around the world, including the Web 2.0 Expo and ad:tech. He writes columns for publications such as Mashable, Forbes, and Adweek, and he regularly offers comment to leading media outlets such as the BBC, The Economist, and The New York Times.

Education

Nate studied computer-mediated communication and interactive multimedia design at Cornell University.

Nate Elliott's Research

  • For B2C Marketing Professionals

    Report: Brief: How Top Brands Are Using Facebook, Twitter, And Instagram

    Despite the inherent challenges of social marketing, B2C marketers continue to bet big on social networks. In fact, more than 80% of top global brands actively post on Twitter, Facebook, Google+...

    • Downloads: 116
  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Facebook's Free Beacons Will Help Buyers, Retailers, And Marketers

    On June 8, 2015, Facebook announced the launch of Place Tips, a new feature that helps people learn about and connect with the places they visit, including businesses. Powering Place Tips are Fa...

    • Downloads: 92
  • For B2C Marketing Professionals

    Report: It's Time To Separate "Social" From "Media"

    Paid advertising now accounts for 83% of marketers' social spending — and most companies hand their social ad budgets to social marketers. But they'd be wiser to let their media buyers han...

    • Downloads: 187
  • For B2C Marketing Professionals

    Report: The Four Social Marketing Tools You Need

    Marketers spend billions of dollars on social media every year, and most turn to technology vendors for support. But many marketers find the social technology vendor landscape indecipherable, de...

    • Downloads: 2333
  • For B2C Marketing Professionals

    Report: Brief: Buy Social Point Solutions, Not Social Suites

    More than two-thirds of avid social marketers believe it's more effective for them to buy all their social tools from a single vendor than to buy social point solutions from several different ve...

    • Downloads: 96
  • For B2C Marketing Professionals

    Report: The POST Process Drives Social Success

    Ten years into the social marketing boom, many executives are still going about social strategy backward: picking technologies such as Facebook or Twitter first instead of focusing on what they ...

    • Downloads: 4544
  • For B2C Marketing Professionals

    Report: Master The Next Wave Of Social

    For the marketing leader, social media offers both a huge opportunity and daunting challenge. You know you can reach and engage your customers on social channels, but the environment is foreign ...

    • Downloads: 2360
  • For B2C Marketing Professionals

    Report: The Four Social Marketing Tools You Need

    Marketers spend billions of dollars on social media every year, and most turn to technology vendors for support. But many marketers find the social technology vendor landscape indecipherable, de...

    • Downloads: 2333
  • For B2C Marketing Professionals

    Report: Social Media Metrics That Matter

    Social media contributes value to interactive marketing programs in many ways — but measuring that value is difficult. The sheer volume of social media metrics can quickly become overwhelm...

    • Downloads: 2942
  • For B2C Marketing Professionals

    Report: Integrate Social Into Your Marketing RaDaR

    Nearly every marketer uses social media today, but too few use it well. Most marketing leaders treat social as something special and unique, leading them to either separate it completely from th...

    • Downloads: 2199
View all of Nate Elliott's Research

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