Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Nigel serves business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research focuses on the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

Since becoming an executive director and CIO at Reebok UK at the age of 26, Nigel has consistently led many technology industry trends: He was the first CIO to partner with Infosys to pioneer the offshore development model; he was the first CIO to introduce a marketing role to IT; and he was an early advocate of the business relationship management role that is now so critical to many IT organizations. Nigel went on to a successful career in technology marketing at Radius Retail and Transatlantic Software before releasing his inner entrepreneur, starting up an eCommerce research publishing business and a GPS fleet management software business. He joined Forrester as the general manager and practice leader of the IT Leadership Boards business in 2006, growing the business more than 300% in three years. Having spent equal time over his career in IT, marketing, and general management, Nigel now brings a unique business technology perspective to his research at Forrester.

As an analyst, Nigel's leading-edge research focuses on business at the intersection of marketing and technology. Recognized as a visionary with insight into emerging trends, Nigel has published leading research on social business strategy, business technology strategy, innovation, retail, and marketing. His latest research on digital business examines the fundamental business changes needed in the digital economy.

Education

Nigel holds a B.A. (Hons) in computing in business from the University of Huddersfield and an M.B.A. with concentrations in marketing and international business from Warwick Business School at the University of Warwick.

Nigel Fenwick's Research

  • For CIOs

    Report: How To Build A Digital Business In India

    The proliferation of social, mobile, and cloud applications is having a profound impact on consumer expectations. In India, the availability of affordable smartphones and wireless Internet is sp...

    • Downloads: 4
  • For CIOs

    Report: Your Company Needs A Digital Business Acceleration Team

    As firms expand their digital footprint around the globe, CIOs face a challenge. Different local market teams have wildly varying levels of digital business capability, requiring different level...

    • Downloads: 91
  • For CIOs

    Report: Disrupt Strategic Planning

    Firms that fail to adapt to increasingly powerful customers and disruptive companies will not simply face near-term disruption — they risk their long-term viability. To cope, CIOs must hel...

    • Downloads: 152
  • For CMO Professionals

    Report: Revamp Strategic Planning From The Outside In

    Fail to help your firm adapt to increasingly powerful customers, and you risk more than near-term disruption — you risk your company's long-term viability. Today's strategic planning must ...

    • Downloads: 152
  • For CIOs

    Report: Forrester's Digital Business Readiness Assessment

    No matter what your situation, the journey to digital business requires a radical overhaul of culture, organizational structures, technology, measurement frameworks, and operating model. And it'...

    • Downloads: 57
  • For CIOs

    Report: Plan Strategy Around 10 Business Trends

    CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This report provides our take on the important emerging bus...

    • Downloads: 2857
  • For CIOs

    Report: Industry Innovation: Retail

    Today's retail CIOs can radically influence the future of their business, with more new opportunities to use technology to transform the competitive landscape since the emergence of EPOS in the ...

    • Downloads: 2006
  • For CIOs

    Report: Social Business Strategy

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of tod...

    • Downloads: 1840
  • For CIOs

    Report: Beyond Alignment: BT Strategic Planning

    Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs play a vital role in business str...

    • Downloads: 1897
  • For CMO Professionals

    Report: The Future Of Business Is Digital

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors ar...

    • Downloads: 1473
View all of Nigel Fenwick's Research

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