Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Nigel serves CIOs and business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research examines the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

After earning a first degree that crossed computer science and business studies, Nigel began a career spent transforming businesses through technology. An early client, Reebok UK, hired Nigel to the executive board at the age of 26. While with Reebok, he partnered with Infosys founders to pioneer the offshore development model that transformed the technology industry. At 30 Nigel moved to Reebok in the USA and now holds both UK and USA citizenship. Nigel went on to a successful career in technology marketing at Radius Retail and Transatlantic Software before launching his first startup, an eCommerce research business, followed by a GPS fleet management software business. Nigel joined Forrester as the general manager and practice leader of the Forrester Leadership Boards in 2006, growing the business more than 300% in three years.

As an analyst, Nigel's leading-edge research focuses on business at the intersection of marketing and technology. Recognized as a visionary with insight into emerging trends, Nigel has published leading research on digital business, social media, business strategy, innovation, retail, and marketing. With previous experience in technology, marketing, and general management roles, Nigel brings a customer oriented marketing perspective to his business technology research at Forrester. His latest research on digital business examines the fundamental business changes needed in the digital economy to win, serve, and retain customers.

Education

Nigel holds a B.A. (Hons) in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

Nigel Fenwick's Research

  • For CIOs

    Report: Resolving The Collaboration Paradox

    The success of any collaboration platform depends, in part, on the ability of the system to enable employees with a problem to connect with employees who can solve that specific problem. But so ...

    • Downloads: 81
  • For CIOs

    Report: How To Build A Digital Business In India

    The proliferation of social, mobile, and cloud applications is having a profound impact on consumer expectations. In India, the availability of affordable smartphones and wireless Internet is sp...

    • Downloads: 76
  • For CIOs

    Report: Your Company Needs A Digital Business Acceleration Team

    As firms expand their digital footprint around the globe, CIOs face a challenge. Different local market teams have wildly varying levels of digital business capability, requiring different level...

    • Downloads: 185
  • For CIOs

    Report: Disrupt Strategic Planning

    Firms that fail to adapt to increasingly powerful customers and disruptive companies will not simply face near-term disruption — they risk their long-term viability. To cope, CIOs must hel...

    • Downloads: 252
  • For CMO Professionals

    Report: Revamp Strategic Planning From The Outside In

    Fail to help your firm adapt to increasingly powerful customers, and you risk more than near-term disruption — you risk your company's long-term viability. Today's strategic planning must ...

    • Downloads: 220
  • For CIOs

    Report: Plan Strategy Around 10 Business Trends

    CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This report provides our take on the important emerging bus...

    • Downloads: 2867
  • For CIOs

    Report: Industry Innovation: Retail

    Today's retail CIOs can radically influence the future of their business, with more new opportunities to use technology to transform the competitive landscape since the emergence of EPOS in the ...

    • Downloads: 2017
  • For CIOs

    Report: Social Business Strategy

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of tod...

    • Downloads: 1843
  • For CIOs

    Report: Beyond Alignment: BT Strategic Planning

    Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs play a vital role in business str...

    • Downloads: 1908
  • For CMO Professionals

    Report: The Future Of Business Is Digital

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors ar...

    • Downloads: 1522
View all of Nigel Fenwick's Research

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