Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Nigel serves business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research focuses on the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

Since becoming an executive director and CIO at Reebok UK at the age of 26, Nigel has consistently led many technology industry trends: He was the first CIO to partner with Infosys to pioneer the offshore development model; he was the first CIO to introduce a marketing role to IT; and he was an early advocate of the business relationship management role that is now so critical to many IT organizations. Nigel went on to a successful career in technology marketing at Radius Retail and Transatlantic Software before releasing his inner entrepreneur, starting up an eCommerce research publishing business and a GPS fleet management software business. He joined Forrester as the general manager and practice leader of the IT Leadership Boards business in 2006, growing the business more than 300% in three years. Having spent equal time over his career in IT, marketing, and general management, Nigel now brings a unique business technology perspective to his research at Forrester.

As an analyst, Nigel's leading-edge research focuses on business at the intersection of marketing and technology. Recognized as a visionary with insight into emerging trends, Nigel has published leading research on social business strategy, business technology strategy, innovation, retail, and marketing. His latest research on digital business examines the fundamental business changes needed in the digital economy.

Education

Nigel holds a B.A. (Hons) in computing in business from the University of Huddersfield and an M.B.A. with concentrations in marketing and international business from Warwick Business School at the University of Warwick.

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16 results in Everything

  • Vikram Sehgal
  • For Marketing Leadership Professionals

    Report:Forrester Research Online Display Advertising Forecast, 2014 To 2019 (US)

    ForecastView Spreadsheet

    While various forms of interactive marketing and channels are taking hold, marketers are distributing their advertising budgets in order to find the most effective form of advertising to meet their...

    • Downloads: 7
  • For eBusiness & Channel Strategy Professionals

    Blog:India’s eCommerce Woes: Managing Logistics Challenges In India

    Coca-Cola recently announced that it is jumping into the red-hot Indian online retail arena by selling directly to consumers and small businesses, a first for a FMCG (CPG) company in India. While the...

    • For Data Insights Professionals

      Blog:Broadband Has Broad Appeal In Western Europe

      With Jeff Wray With almost 80% of homes in the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and UK) having online access in 2013, Internet connections are a standard household component...

      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Research Web-Influenced Retail Sales Forecast, 2012 To 2017 (US)

        ForecastView Spreadsheet

        Total offline retail sales that are influenced by online (including mobile) research. Offline-influenced retail sales by 30 retail categories such as PCs, apparel, housewares, and consumer...

        • Downloads: 10
      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Research Online Holiday Retail Sales Forecast, 2014 (US)

        ForecastView Document

        Derived from the US online retail forecast, this forecast details the online retail spending in the US during the holiday season (i.e., November and December). This includes historical data going...

        • Downloads: 10
      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Research Online Retail Forecast, 2013 To 2018 (US)

        ForecastView Spreadsheet

        US online retail sales continue to thrive: They accounted for almost 9% of the $3.2 trillion total retail market in 2013 and will continue to grow at a compound annual growth rate (CAGR) of nearly...

        • Downloads: 13
      • For Data Insights Professionals

        Blog:The Future Of European Digital Banking: Mobile, Tablet, Or Both?

        with Jeff Wray It is safe to say that online and mobile banking have hit mainstream. Today, more than half of all adults with a bank account in France, Germany, Italy, Netherlands, Spain, Sweden, and...

        • Report:Forrester Research Online Retail Forecast, 2011 To 2016 (Asia Pacific)

          ForecastView Spreadsheet

          Online retail spending by category in South Korea, Japan, Australia, India, and China. Includes online buyers and online spending per buyer by categories such as computer hardware and software,...

          • Downloads: 8
        • For Marketing Leadership Professionals

          Report:Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (US)

          ForecastView Spreadsheet

          US mobile app downloads represented 17% of the global total in 2014, and revenue from US app downloads and in-app purchases accounted for 20% of all worldwide spending, at $6 billion. As the largest...

          • Downloads: 3
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Web-Influenced Retail Sales Forecast, 2011 To 2016 (US)

          ForecastView Spreadsheet

          Web-Influenced Retail Sales Forecast (US): Total offline retail sales that are influenced by online (including mobile) research. Offline-influenced retail sales by 30 retail categories such as...

          • Downloads: 6
        • For Marketing Leadership Professionals

          Report:The Worldwide Tablet Forecast

          A ForecastView Report

          Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer and...

          • Downloads: 170
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Web-Influenced Retail Sales Forecast, 2013 To 2018 (US)

          ForecastView Spreadsheet

          While online retail sales continue to grow, the impact of the Web on overall retail is much larger. With the proliferation of smartphones, the large installed base of tablets, and general...

          • Downloads: 15
        • For Marketing Leadership Professionals

          Report:ForecastView — An Overview Of Our Global Forecasts

          Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...

          • Downloads: 4
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Online Retail Forecast, 2012 To 2017 (US)

          ForecastView Spreadsheet

          Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending per...

          • Downloads: 21
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Online Retail Forecast, 2012 To 2017 (Latin America)

          ForecastView Spreadsheet

          Online retail spending by category in Mexico, Brazil, and Argentina. Includes online buyers and online spending per buyer by categories such as computer hardware and software, consumer...

          • Downloads: 8
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Online Retail Forecast, 2014 To 2019 (Latin America)

          ForecastView Spreadsheet

          eCommerce in the Latin American markets covered in this forecast (Mexico, Brazil, and Argentina) will continue to enjoy robust growth for years to come. Compound annual growth rates (CAGRs) of online...

          • Downloads: 13