Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Nigel serves CIOs and business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research examines the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

After earning a first degree that crossed computer science and business studies, Nigel began a career spent transforming businesses through technology. An early client, Reebok UK, hired Nigel to the executive board at the age of 26. While with Reebok, he partnered with Infosys founders to pioneer the offshore development model that transformed the technology industry. At 30 Nigel moved to Reebok in the USA and now holds both UK and USA citizenship. Nigel went on to a successful career in technology marketing at Radius Retail and Transatlantic Software before launching his first startup, an eCommerce research business, followed by a GPS fleet management software business. Nigel joined Forrester as the general manager and practice leader of the Forrester Leadership Boards in 2006, growing the business more than 300% in three years.

As an analyst, Nigel's leading-edge research focuses on business at the intersection of marketing and technology. Recognized as a visionary with insight into emerging trends, Nigel has published leading research on digital business, social media, business strategy, innovation, retail, and marketing. With previous experience in technology, marketing, and general management roles, Nigel brings a customer oriented marketing perspective to his business technology research at Forrester. His latest research on digital business examines the fundamental business changes needed in the digital economy to win, serve, and retain customers.

Education

Nigel holds a B.A. (Hons) in computing in business from the University of Huddersfield (UK) and an MBA with concentrations in marketing and international business from Warwick Business School at the University of Warwick (UK).

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8 results in Reports

  • Nigel Fenwick
  • Business Technographics
  • For CIO Professionals

    Report:Plan Strategy Around 10 Business Trends

    CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This report provides our take on the important emerging business...

    • Downloads: 2872
  • For CIO Professionals

    Report:Beyond Alignment: BT Strategic Planning

    Redefining The CIO's Role In Developing Business Strategy

    Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs play a vital role in business strategy...

    • Downloads: 1911
  • For CIO Professionals

    Report:Social Business Strategy: An IT Execution Plan

    Using Social Business Maturity To Chart A Course For CIOs

    Social technology is coming into every organization whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT — often...

    • Downloads: 1424
  • For CIO Professionals

    Report:Empowered Business Technology Defined

    The Future IT Organization And Its Implications For CIOs

    The empowered era has brought about a paradigm shift for IT organizations. Employees and customers are no longer relying on IT to provision and manage technology. They are using social, mobile,...

    • Downloads: 927
  • For CIO Professionals

    Report:CIOs: Support HEROes — Create Social Innovation Networks Using The PACT Framework

    An Empowered Report: Using Social Technologies To Empower Innovation

    Customers already use social technologies to wrest power away from large corporations. Now employees are also adapting social technologies in pursuit of innovations to support these empowered...

    • Downloads: 835
  • For CIO Professionals

    Report:Social Media Use And Perceptions

    This data chart presents highlights from Forrester's January 2010 Global Social Media Online Survey.

    • Downloads: 23
  • For CIO Professionals

    Report:IT's Role In Winning Customer Experience

    Tips For CIOs From Fidelity Investments And FedEx

    Improving customer experience (CX) is about to become the top priority for CIOs. CEOs are turning to CIOs and IT leaders to help transform customer experiences through digital technologies. And...

    • Downloads: 568
  • For CIO Professionals

    Report:The Critical Role Of Policy In Social Business And Collaboration

    Policy And Procedures: The Social Business And Collaboration Playbook

    A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal, customer, and partner collaboration. While it takes a...

    • Downloads: 574