Noel Yuhanna

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Noel covers big data, data warehouses, Hadoop, in-memory, databases, NoSQL, data integration, data virtualization, data archiving, cloud, ETL, information fabric, big data integration, data management, data tools, and data security for Enterprise Architecture Professionals. His current focus is on Forrester Wave™ evaluations, customer experience, industry trends, new and emerging markets, and architecture.

Previous Work Experience

Noel has more than 25 years of experience in IT and has held various technical and management positions. He came to Forrester through its acquisition of Giga Information Group in 2003. Prior to joining Giga, Noel spent several years at Exodus Communications and led a group responsible for planning and implementing mission-critical enterprise applications including ERP, CRM, and other internal apps. Prior to Exodus, he served as a principal consultant, benchmark specialist, and data architect for Amdahl Corporation. He worked on several very large database applications and deployed high-availability and high-scalability solutions for Fortune 100 companies. He was responsible for running the world’s fastest TPC-B benchmark on Informix at Amdahl in 1994 and built the first commercial terabyte-sized database on Oracle in the early 1990s. He worked on nCube MPP Database in the early '90s and helped enterprises scale their mission-critical applications. At his first job at Eicher Goodearth Corporation in the mid-1980s, he started working with COBOL programs and later expanded his knowledge toward data modeling, programming, and administration using RDBMS technologies.

Noel has spoken at numerous industry conferences around the globe and is quoted frequently in industry publications such as CNET News, Computerworld, eWeek, InfoWorld, InformationWeek, Forbes, Search.com, The Wall Street Journal, and The New York Times. He has taught several technical and management workshops on big data, data management, data integration, building scalable apps, in-memory platforms, and data virtualization.

Education

Noel holds a bachelor's degree in business and a postgraduate degree in business administration. He is the author of an Oracle book published by Manning Publications in 1999.

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    • For CIO Professionals

      Blog:2010: The Year Ahead For IO Pros

      For Infrastructure and Operations (IO) Professionals, 2010 will be a critical year as the global economy begins its long road to recovery and the post-recession era takes hold. Businesses want to...

      • For Infrastructure & Operations Professionals

        Blog:Remote Access And Virtualization: Not One And The Same

        Some of you may have seen me tweeting recently about a little experiment that I have going on where I'm using a small PC (perhaps we can call it a netbook, but that's a semantics issue)...

        • For B2B Marketing Professionals

          Blog:SaaS: Vendors Separated By A Common Language

          Software-as-a-Service (SaaS) is rapidly becoming “Everything-as-a-Service” (or, as a client said to me last week, “All-as-a-Service”).  I’ve been reporting the...

          • Charts & Figures:Typical eCommerce Adoption Curves

            An Analysis Of eCommerce Evolution In 18 Markets Around The Globe

          • For B2C Marketing Professionals

            Blog:Introduce The Marketing RaDaR To China

            Marketers in China are becoming more aware of the effectiveness of their marketing spending. They will no longer blindly spend a lump sum on China Central Television’s ad auction, for example....

            • For eBusiness & Channel Strategy Professionals

              Charts & Figures:Typical eCommerce Adoption Curves

              An Analysis Of eCommerce Evolution In 18 Markets Around The Globe

            • For B2C Marketing Professionals

              Blog:Google's Economic Impact Report: Just A PR Ploy?

              Today Google announced that it had generated $54 billion worth of economic activity in the US in 2009. The report, which shows state by state economic contribution, bases Google's total value on...

              • For Infrastructure & Operations Professionals

                Blog:Assessing The Maturity Of Cloud Computing Services

                The number one challenge in cloud computing today is determining what it really is, what categories of services exist within the definition and business model and how ready these options are for...

                • For Infrastructure & Operations Professionals

                  Blog:Intel vs. AMD still isn’t a fair fight

                  There are more hindrances to AMD’s ability to penetrate the market with its Opteron CPUs; and Intel’s not a fault this time. In an earlier blog post on the AMD-Intel settlement I brought...

                  • For CMO Professionals

                    Blog:Having Faith In Apple Plus Beats

                    A media frenzy arose last night when the Financial Times suggested it had word from the inside that Apple is closing in on buying Beats Electronics for $3.2 billion. The immediate response from all...

                    • For B2C Marketing Professionals

                      Charts & Figures:The Social Technographics Ladder Now Includes Conversationalists

                      How Conversationalists Change The Marketing Landscape

                    • For Application Development & Delivery Professionals

                      Blog:Can We Learn From Pixar?

                      As I fly to IT Forum in Las Vegas, I am reading with interest the latest copy of Wired Magazine. Within the normal collection of interesting geek-fest, I stumbled upon a story about Pixar. It...

                      • For B2C Marketing Professionals

                        Blog:2011 Social Media Predictions: Now Social Media Marketing Gets Tough

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                        • For Infrastructure & Operations Professionals

                          Blog:What VMworld Taught Me About BYOPC

                          (Reblogged from Natalie Lambert's personal blog I Brought My Own PC) So, yes, I am late on putting my quick thoughts together about walking the showroom floor at VMworld, but better late then...

                          • For Security & Risk Professionals

                            Blog:What's Holding Back Next Generation Backup and Recovery?

                            I talk with many IT professionals that are dismayed at how little backup and recovery has changed in the last ten years. Most IT organizations still run traditional weekly fulls and daily...

                            • For B2C Marketing Professionals

                              Report:Topic Overview: Interactive Marketing Maturity

                              A Guide To Forrester's Resources For Maturing Your Interactive Marketing

                              As an interactive marketer your role is growing more important than ever, but the resulting increased visibility brings closer scrutiny and pressure to clarify your direction, budgets, staffing, and...

                              • Downloads: 232
                            • For Customer Insights Professionals

                              Blog:Harness The Power Of Customer Context To Deliver Utility

                              Last month, we had one of our best Forrester Forums For Marketing Leaders that I've been to, and I've been to all of them. With an on-site audience of nearly 1,000 marketing professionals, I...

                              • For B2C Marketing Professionals

                                Charts & Figures:The Demographics Of Social Technographics Groups

                                How Conversationalists Change The Marketing Landscape

                              • For CIO Professionals

                                Blog:What Questions To Ask The Personal Cloud Panel At Forrester's IT Forum

                                I’m excited to be returning to the ideas of the Personal Cloud report that I published last July. In that report, I described how computing by individuals will shift from being device-centric,...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Commerce Technology Coverage Expands! Welcome Peter Sheldon

                                  I am thrilled to announce that Forrester is expanding our coverage of commerce technology and services with the addition of Senior Analyst Peter Sheldon. Many of you are likely readers of Elastic...

                                  • For Infrastructure & Operations Professionals

                                    Report:Top 10 Facts Every Tech Management Leader Should Know About Private Cloud

                                    Cloud is an essential component of every enterprise tech management strategy, but sifting through market noise to design a robust cloud strategy isn't easy. Despite reported high private cloud...

                                    • Downloads: 421
                                  • For eBusiness & Channel Strategy Professionals

                                    Charts & Figures:eBusiness Pros Are Most Likely To Outsource Mobile Application Builds

                                    A Benchmarking Guide For eBusiness Professionals

                                  • For Analyst Relations Professionals

                                    Charts & Figures:An AR Need-Chain Supports A Business Goal To Increase Market Awareness

                                  • For Infrastructure & Operations Professionals

                                    Blog:It's Flu Season, Connect AND Optimize Your Workers

                                    I recently took part in my first Wi-Fi enabled flight (AA 387 STL — SAN) and, in addition to raving about the experience, I found it one of the better ways to make productive use of otherwise lost...

                                    • For CIO Professionals

                                      Blog:Have CIOs Scared Vendors Into Silence?

                                      by Sharyn Leaver We had a pretty good idea recently (or so we thought) to look at the relationship between CIOs and their strategic vendor partners. The idea was to take a different perspective —...

                                      • For B2C Marketing Professionals

                                        Blog:Forrester

                                        After about 8 weeks of research (some of which occurred from China while I was overseas for a client project!) I am very pleased to announce that Forrester's latest Wave evaluating search marketing...