Pascal   Matzke

Pascal Matzke

Vice President, Research Director Serving CIO Professionals

In his role as research director, Pascal Matzke leads Forrester's global CIO research team that focuses on the digital transformation opportunities for businesses around customer experience as well as connected products and services. His research team advises CIOs on best practices for digital transformation and innovation and helps clients become empowered business partners throughout their transformational journeys. Pascal's personal area of expertise and thought leadership spans across the domains of business technologies such as mobile, social, cloud and the Internet of Things, as well as the related transformational business issues. He is also a deep domain expert in tech services and outsourcing trends as well as the underlying market dynamics.

Acting as a trusted advisor to technology leaders and business executives across Europe, Asia, and North America, Pascal has helped frame successful transformation strategies for many large corporate clients as well as several leading technology vendors. Pascal is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines, such as The Economist, Financial Times, International Herald Tribune, Handelsblatt, CIO Magazine, Computing, and InformationWeek.

Previous Work Experience

Pascal joined Forrester in 2005 from META Group, where he was a European lead analyst and consulting director responsible for IT services and vendor strategy issues. Previously, Pascal came from Giga Information Group, where he was a senior analyst and solution program manager covering IT services and outsourcing topics as well as the relevant vendor evaluation methodologies. Prior to joining Giga Information Group in 1997, Pascal was involved in management consulting projects at a Munich-based consulting company, mainly in the telecommunications and IT services area.

Education

Pascal earned an M.A. in political science, economics, and modern history from the Ludwig-Maximilians-Universität in Munich, Germany.

Pascal Matzke

Vice President, Research Director Serving CIO Professionals

In his role as research director, Pascal Matzke leads Forrester's global CIO research team that focuses on the digital transformation opportunities for businesses around customer experience as well as connected products and services. His research team advises CIOs on best practices for digital transformation and innovation and helps clients become empowered business partners throughout their transformational journeys. Pascal's personal area of expertise and thought leadership spans across the domains of business technologies such as mobile, social, cloud and the Internet of Things, as well as the related transformational business issues. He is also a deep domain expert in tech services and outsourcing trends as well as the underlying market dynamics.

Acting as a trusted advisor to technology leaders and business executives across Europe, Asia, and North America, Pascal has helped frame successful transformation strategies for many large corporate clients as well as several leading technology vendors. Pascal is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines, such as The Economist, Financial Times, International Herald Tribune, Handelsblatt, CIO Magazine, Computing, and InformationWeek.

Previous Work Experience

Pascal joined Forrester in 2005 from META Group, where he was a European lead analyst and consulting director responsible for IT services and vendor strategy issues. Previously, Pascal came from Giga Information Group, where he was a senior analyst and solution program manager covering IT services and outsourcing topics as well as the relevant vendor evaluation methodologies. Prior to joining Giga Information Group in 1997, Pascal was involved in management consulting projects at a Munich-based consulting company, mainly in the telecommunications and IT services area.

Education

Pascal earned an M.A. in political science, economics, and modern history from the Ludwig-Maximilians-Universität in Munich, Germany.

Pascal Matzke's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Top Research For CIOs: Tech-Driven Innovation

    Learn How To Shift To A New Technology-Driven Innovation Paradigm

    June 26, 2019Pascal Matzke

    A sustainable innovation strategy has become mission-critical for firms to survive disruption and succeed in the age of the customer. The fast-changing technology landscape provides CIOs with a unique opportunity to take on the mantle of innovation leader in their organizations and support tech-driven change. This report gives CIOs insights into the key areas where they need to concentrate their efforts and build their firm's innovation capabilities.

  • For CMO Professionals

    REPORT: Gauge Your Digital Business Maturity

    The Assessment Report In The Digital Business Playbook

    June 3, 2019 Ted Schadler, Pascal Matzke, Martin Gill

    Digital business transformation is a journey, not a destination. And every journey has a starting point. This report guides digital business leaders through Forrester's digital business maturity assessment so you can gauge where your firm is on its journey and discover which core competencies you need to strengthen or develop. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in a revised assessment tool and benchmarking data.

  • For CIO Professionals

    REPORT: Predictions 2019: CIO

    A Year Of Rebuilding Foundations And Measured Innovation

    November 5, 2018Matthew Guarini, Pascal Matzke

    Technology is a key differentiator for how companies deliver superior customer and employee experiences. CIOs that can take advantage of this opportunity will strengthen their position in the C-suite, not just as the technology leader, but as a business leader. However, delivering on this opportunity is another matter, as it requires the right foundation and a measured approach to emerging technology and innovation. CIOs should read this report for insight into what Forrester believes will be necessary to be the business leader your firm needs in 2019.

  • For CIO Professionals

    REPORT: Predictions 2018: CIOs Make The Chief Digital Officer Obsolete

    November 6, 2017Pascal Matzke, Matthew Guarini

    Digital transformation will dominate business strategy in 2018, and CEOs will look to their CIOs to act as strategic partners in that transformation. While technology is at the core of the shift to digital, CIOs will have to develop the right culture and talent mix to turn their tech management organizations into the digital transformation office. This document outlines Forrester's key predictions for CIOs in 2018.

  • For CIO Professionals

    REPORT: Predictions 2017: CIOs Push For Speed Amid Volatility

    October 31, 2016Matthew Guarini, Pascal Matzke, Sharyn Leaver

    Customer obsession is paramount for business success. With customers having more power than ever, a dynamic only accelerating, it is imperative that CIOs get ahead of the curve. This involves making key decisions that will help your company provide the necessary technology to win, serve, and retain customers. This report highlights Forrester's predictions for the evolving role of the CIO in 2017 and the trends that will drive this change.

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