Patti Freeman Evans

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Patti serves eBusiness & Channel Strategy Professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations.

Previous Work Experience

Patti was formerly a research director at JupiterResearch. Before joining JupiterResearch, she held leadership positions with leading internationally known companies like Bloomingdale's and Godiva Chocolatier. Most recently, she was director of shopping services with, where she touched on all aspects of the multichannel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with, Patti directed all aspects of the business from concept to implementation, including back-end customer service and store integration issues. In her previous capacities at Bloomingdale's, she led the international marketing department and implemented award-winning multiple-media marketing and retention programs. Further, Patti has done project work to develop interactive educational products for adults and children.

Patti has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune, and Business 2.0, as well as in industry publications such as Internet Retailer and Executive Technology. Patti has also appeared on NBC Nightly News, CNBC, BBC, CNN, NPR, PBS, Fox Business News Network, and BNN.

She has taught eCommerce at the Fashion Institute of Technology in New York and is also the vice chairman of the board of directors for, a membership organization that serves the online and multichannel retail community and a division of the National Retail Federation.


Patti earned a B.A. in business management and studio art from Franklin and Marshall College.

Patti Freeman Evans's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Predictions 2016: eBiz Pros' Influence Rises

    Digital transformation marches on — faster in some companies than in others. But everywhere, eBusiness professionals are at the center of that transformation and are digital leaders in the...

  • For eBusiness & Channel Strategy Professionals

    Report: Website Functionality Benchmark 2013: US Online Apparel Retailers

    The US online apparel retail market is highly competitive. To see whether top US online apparel retailers offer a best-in-class online retail experience, Forrester analyzed Abercrombie & Fitch, ...

  • For eBusiness & Channel Strategy Professionals

    Report: Website Functionality Benchmark 2012: US Online Grocers

    Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safew...

  • For eBusiness & Channel Strategy Professionals

    Report: Strategic Staffing For Mobile eBusiness

    As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperativ...

  • For eBusiness & Channel Strategy Professionals

    Report: The Mobile eBusiness Ecosystem

    This report outlines the stakeholder map of the mobile eBusiness playbook, which is designed to drive value through mobile services. This report should be used by eBusiness professionals to plan...

  • For eBusiness & Channel Strategy Professionals

    Report: Western European Online Retail Forecast, 2009 To 2014

    Online retail sales in Western Europe reached €68 billion in 2009 and are projected to grow to €114 billion by 2014. The European online retail market, which includes the EU-17 ̵...

  • For eBusiness & Channel Strategy Professionals

    Report: US Online Retail Forecast, 2008 To 2013

    US online retail sales will reach $229 billion in 2013. The market will grow at a CAGR of 10% over the five-year forecast period. The current economic crisis is dampening the immediate growth of...

  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2010: European Retail eBusiness And Channel Strategy

    While the major markets in Western Europe are still emerging from the impact of the financial crisis, the Internet channel continues to gain awareness and traction among consumers. Retail eBusin...

  • For eBusiness & Channel Strategy Professionals

    Report: US Affiliate Marketing Forecast, 2009 To 2014

    Affiliate marketing is a low-risk, high-return strategy for online marketers. US affiliate marketing spending will thus reach $4 billion by 2014 and will increase at a compound annual growth rat...

  • For eBusiness & Channel Strategy Professionals

    Report: Prepare For Mobile-Driven, Cross-Channel Shopping

    Thirteen million Europeans use the Internet every week to purchase products and services. These affluent consumers not only spend more time and money than other Europeans but they are also techn...

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