Peter Burris

Vice President, Research Director serving CIOs

In his role as research director, Mr. Burris helps set the overall CIO role research agenda at Forrester, craft effective CIO research with our senior Forrester analysts, and ensure overall CIO research quality. His research team focuses on the evolving relationship between CIOs and CMOs, best practices in building and instituting an IT/BT strategy, BT innovation approaches to accelerate business outcomes, and social business and collaboration strategies.

His personal research includes the role of IT/BT in the age of the customer. He also contributes to the Forrester's research on social business, specifically focusing on the functional evolution of social computing tool sets and how they will be applied to conduct complex, marketing-facing work. Finally, he is a leading thinker on IT/BT adoption in business.

Previous Work Experience

Mr. Burris joined Forrester in 2008. Prior to Forrester, he held numerous senior IT, marketing, and analyst jobs at leading organizations, including the DoD, HP, and Meta Group. At Meta Group, he jointly ran research, developing the advanced and broadly adopted "adaptive infrastructure" method for implementing plastic, services-based IT infrastructure.


Peter attended Yale University.

Peter Burris's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Accelerate Digital Business With A BT Agenda

    Digital business demands a new approach to technology management. Think about how your firm has delivered technology in the past: monolithic, on-premises applications chosen because your firm si...

    • Downloads: 105
  • For CIOs

    Report: The CIO Mandate: Engaging Customers With Business Technology

    Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in specific ways. Business technology (BT) brings together techno...

    • Downloads: 811
  • For CIOs

    Report: Linking Customer Engagement To Business Capabilities In The Age Of The Customer

    This report uses business capability mapping concepts to depict how customer engagement activates business capabilities. In the age of the customer, during which knowledge of and engagement with...

    • Downloads: 877
  • For CIOs

    Report: Quick Take: HP Splits But Changes Little

    On October 6, 2014, HP announced that it will split its $115 billion business into two public companies by the end of its fiscal year 2015. Hewlett-Packard Enterprise will focus on the enterpris...

    • Downloads: 134
  • For CIOs

    Report: Applying Technology, Systems, And Processes To Win, Serve, And Retain Customers

    Given the trends in technology, business models, and customer market power, all enterprises must undertake a business technology (BT) agenda that applies technology, systems, and processes to wi...

    • Downloads: 277
  • For B2B Marketing Professionals

    Report: Social Technographics®: Business Technology Buyers

    Forrester's North American And European business-to-business (B2B) Social Technographics Online Survey, Q1 2010, of technology buyers and their social media habits shows the important, but still...

    • Downloads: 2284
  • For CIOs

    Report: Technology Management In The Age Of The Customer

    Empowered customers are disrupting every industry — and CIOs need to understand how technology management must adapt in this rapidly evolving world. This report outlines how the age of the...

    • Downloads: 1497
  • For CIOs

    Report: 2013 CIO Budget Priorities

    Budgets represent more than a spending schedule for CIOs. They also are an essential tool for creating collaboration with business leaders regarding tech-related business priorities, as well as ...

    • Downloads: 1670
  • For B2C Marketing Professionals

    Report: Community Marketing: A New Discipline For Business Technology Marketers

    Technology marketers' traditional demand generation and customer conversion playbook won't cut it in the tech market transformation from information technology (IT) to business technology (BT). ...

    • Downloads: 1253
  • For B2B Marketing Professionals

    Report: Turning Your B2B Web Site Into A Community Hub

    Social media is becoming a major focus in business-to-business (B2B) marketing. However, many marketers are allowing their community marketing approaches to emerge out of piecemeal technology pu...

    • Downloads: 1191
View all of Peter Burris's Research