Peter Wannemacher

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Peter's research reports include "Mobile Channel Strategy: An Overview," "What Banks Can Learn From Retailers' Websites," "Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation," and "The Mobile Banking Imperative." In addition to speaking at Forrester Forums and events, Peter is routinely sought after for comment by such publications as The New York Times and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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12 results in Reports

  • Peter Wannemacher
  • Retail Credit
  • eBusiness & Channel Strategy
  • For eBusiness & Channel Strategy Professionals

    Report:2014 US Credit Card Secure Website Benchmark

    Discover Takes The Top Spot

    Digital teams at credit card issuers have worked hard on enhancements to their secure websites as the Web has become the primary way that cardholders manage their money. But these teams need to...

    • Downloads: 180
  • For eBusiness & Channel Strategy Professionals

    Report:2012 Canadian Credit Card Secure Website Rankings

    RBC And CIBC Lead With Critical Functionality

    Despite the rapid rise of mobile and tablet banking, secure websites remain the No. 1 digital touchpoint for credit cardholders interacting with their providers. Before eBusiness professionals at...

    • Downloads: 209
  • For eBusiness & Channel Strategy Professionals

    Report:2012 US Credit Card Secure Website Rankings

    Discover Financial Services Takes The Top Spot With Robust Functionality And Strong User Experience

    Despite the rapid rise of mobile and tablet banking, secure websites remain the No. 1 digital touchpoint for credit cardholders interacting with their providers. Before eBusiness professionals at...

    • Downloads: 357
  • For eBusiness & Channel Strategy Professionals

    Report:2012 North American Credit Card Online Sales Rankings

    Royal Bank Of Canada Takes The Top Spot For 2012

    Credit cards are the top selling financial product in both the US and Canada. In the US, the majority of credit card applicants apply online, and in Canada, the percentage is second only to the...

    • Downloads: 422
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Discover Financial Services Partners With PayPal To Roll Out Mobile P2P Payments

    Firm "Electronifies" Cash Transactions To Enhance Existing PFM Tool

    In February 2009, Discover Financial Services introduced its Spend Analyzer, an online personal financial management (PFM) tool that lets clients track and categorize their spending. Adoption was...

    • Downloads: 703
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: American Express OPEN Capitalizes On Small Businesses' Craving For Community

    OPEN Forum, A Branded Website, Grew Out Of Offline Networking Events

    Small business owners are hungry to talk to their peers about shared needs, topics, and solutions. American Express OPEN — the small-business arm of American Express — recognized this...

    • Downloads: 828
  • For eBusiness & Channel Strategy Professionals

    Report:How eBusiness Executives At Financial Services Firms Are Successfully Using Twitter

    Forrester Identifies Five Attributes Of Valuable Client Interactions Via Twitter

    Forrester measured the Twitter activity of 30 North American financial services firms. We found that successful financial services brands on Twitter are proactive, multichannel, conversational,...

    • Downloads: 1027
  • For eBusiness & Channel Strategy Professionals

    Report:eBusiness Leaders: It's Time To Take Financial Service Comparison Web Sites Seriously

    Usage Is Rising Driven By First-Time Users And Younger Generations

    In 2009, 21% of financial product online applicants — more than 50 million Americans — used a third-party online comparison Web site, and 36% of these applicants did so for the first...

    • Downloads: 534
  • For eBusiness & Channel Strategy Professionals

    Report:Why Americans Research Financial Products Online But Buy Through Other Channels

    Channel Switching Is Driven Largely By Security And Support Issues

    Many US customers use multiple channels when buying financial services products, crossing channels during their path to purchase. Among online adults, 41% of financial product applicants research...

    • Downloads: 1056
  • For eBusiness & Channel Strategy Professionals

    Report:How US Credit Card Customers Use And Rate Issuers' Secure Sites

    Customers Do Little More Than View And Pay Their Bills Online

    There are more than 175 million credit card owners in the US, 85% of whom go online at least monthly. Overall, 73% of cardholders have used at least one feature on their provider's Web site in the...

    • Downloads: 277
  • For eBusiness & Channel Strategy Professionals

    Report:The Recession's Impact On US Consumers' Financial Behavior

    The Crisis Affects Consumers' Likelihood To Switch Banks And Use Credit

    More than half of all US online adults say their personal financial situation has gotten worse in the past 12 months. Just one-third of these consumers think their circumstances will improve in 2009....

    • Downloads: 214
  • For eBusiness & Channel Strategy Professionals

    Report:In The US, Few Use Financial Comparison Sites

    More than 9 million US adults have used a comparison Web site to research a financial product, and one-third of US online financial researchers say they trust product comparison sites. US online...

    • Downloads: 376