Peter Wannemacher

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Peter's research reports include "Mobile Channel Strategy: An Overview," "What Banks Can Learn From Retailers' Websites," "Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation," and "The Mobile Banking Imperative." In addition to speaking at Forrester Forums and events, Peter is routinely sought after for comment by such publications as The New York Times and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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3 results in Reports

  • Peter Wannemacher
  • Retail
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Channel Strategy: An Overview

    How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel

    Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...

    • Downloads: 2343
  • For eBusiness & Channel Strategy Professionals

    Report:Three In Five US Online Adults Have Cut Their Spending Because Of The Economy

    Younger And Higher-Income Consumers Are More Optimistic

    With many American financial institutions struggling, it will surprise no one to hear that Americans are showing signs of pessimism and uncertainty about the national economy. A recent Forrester...

    • Downloads: 321
  • For eBusiness & Channel Strategy Professionals

    Report:What Banks Can Learn From Retailers' Websites

    Eight Marketing And Sales Tactics That Digital Banking Teams Should Borrow From Their Retail Peers

    Over the past decade, eBusiness and channel strategy teams at many large banks have done yeoman's work in upgrading and improving their public websites. They've made great strides in areas like...

    • Downloads: 277