Peter Wannemacher

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Peter's research reports include "Mobile Channel Strategy: An Overview," "What Banks Can Learn From Retailers' Websites," "Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation," and "The Mobile Banking Imperative." In addition to speaking at Forrester Forums and events, Peter is routinely sought after for comment by such publications as The New York Times and NPR.

Previous Work Experience

Prior to becoming an analyst, Peter was a data researcher at Forrester. In that role, he designed surveys and other research, analyzed consumer data, and developed data models. Peter led the development of Forrester's mobile financial services ROI model and was a key contributor to Forrester's ongoing customer advocacy work.

Education

Peter holds dual M.S. degrees in advertising and applied statistics research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

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21 results in Reports

  • Peter Wannemacher
  • Past 18 months
  • For eBusiness & Channel Strategy Professionals

    Report:Build A World-Class Mobile Banking Strategy

    Executive Overview: The Mobile Banking Strategy Playbook

    Mobile banking is the most important strategic change in retail banking in more than a decade. The mobile banking strategy playbook provides insights for all banking eBusiness and channel strategy...

    • Downloads: 1770
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Banking Imperative

    Vision: The Mobile Banking Strategy Playbook

    This report gives eBusiness and channel strategy professionals at banks Forrester's vision for what the future of mobile banking will be and why it is crucial to develop a clear mobile strategy...

    • Downloads: 1669
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Banking Metrics That Matter

    Performance Management: The Mobile Banking Strategy Playbook

    To achieve key business goals — such as boosting mobile banking use and increasing sales — eBusiness executives at banks need to put the right metrics in place for mobile banking. These...

    • Downloads: 1421
  • For eBusiness & Channel Strategy Professionals

    Report:Build A Strategic Plan By Designing For Bank Customers' Mobile Moments

    Strategic Plan: The Mobile Banking Strategy Playbook

    Mobile strategies fail when firms fail to understand customers or outline clear business objectives. eBusiness and channel strategy executives at banks should document strategic plans that all...

    • Downloads: 1354
  • For eBusiness & Channel Strategy Professionals

    Report:Embed Innovation To Sustain Mobile Banking Excellence

    Continuous Improvement: The Mobile Banking Strategy Playbook

    Successful digital banking teams recognize that their jobs aren't done just because mobile banking apps and sites are live. Customer and business expectations set by the mobile mind shift are...

    • Downloads: 1278
  • For eBusiness & Channel Strategy Professionals

    Report:Build The Mobile Banking Road Map You Need

    Road Map: The Mobile Banking Strategy Playbook

    Digital banking executives and their teams need a mobile banking road map, but there are many ways to organize this plan, prioritize different initiatives, and outline what will be needed to complete...

    • Downloads: 795
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: Financial Services Execs Wake Up To Digital Transformation

    The Eight Digital Shifts To Expect In Retail Financial Services In 2016

    As digital engagement increases among financial services customers, eBusiness and channel strategy professionals at banks, wealth managers, insurers, and card issuers are pushing toward true digital...

    • Downloads: 760
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Global Mobile Banking Functionality Benchmark

    Benchmarks: The Mobile Banking Strategy Playbook

    Over the past five years, mobile banking has gone from little more than an extension of online banking to what one digital banking executive calls "the most important part of my job." eBusiness and...

    • Downloads: 646
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Banking, 2015

    Landscape: The Mobile Banking Strategy Playbook

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks worldwide. We expect mobile...

    • Downloads: 566
  • For eBusiness & Channel Strategy Professionals

    Report:2014 US Online Banking Functionality Benchmark

    Citi And Wells Fargo Have The Most Extensive Secure Website Functionality

    Despite the growth of mobile and tablet banking over the past few years, online banking continues to be widely used in the US, with almost three-quarters of US online adults using it compared with...

    • Downloads: 452
  • For eBusiness & Channel Strategy Professionals

    Report:2015 US Mobile Banking Functionality Benchmark

    There Is No Clear Leader In US Mobile Banking

    For eBusiness and channel strategy leaders at banks, success in mobile banking is a moving target: Customers' needs and behaviors are constantly changing, while their expectations keep rising. We...

    • Downloads: 494
  • For eBusiness & Channel Strategy Professionals

    Report:What Banks Can Learn From Retailers' Websites

    Eight Marketing And Sales Tactics That Digital Banking Teams Should Borrow From Their Retail Peers

    Over the past decade, eBusiness and channel strategy teams at many large banks have done yeoman's work in upgrading and improving their public websites. They've made great strides in areas like...

    • Downloads: 397
  • For Customer Experience Professionals

    Report:CX Industry Spotlight: Retail Banking

    A Forrester North American CX Index™ Deliverable: Analyzing The Financial Impact Of CX For The Retail Banking Industry

    Forrester's Customer Experience Index (CX Index™) framework allows companies to analyze the quality of their customer experience and identify the financial impact of CX. We built revenue models...

    • Downloads: 342
  • For eBusiness & Channel Strategy Professionals

    Report:2015 US Online Banking Functionality Benchmark

    Citi And Wells Fargo Have The Most Extensive Secure Website Functionality

    In the past year, eBusiness and channel strategy leaders at large US banks have not made many changes to their secure websites. Despite the fact that mobile is becoming the hub of customers' banking...

    • Downloads: 306
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Canadian Mobile Banking Functionality Benchmark

    CIBC And Scotiabank Lead With Enhancements To Account Management Tools, Service Features, And Marketing

    Competition in the Canadian mobile banking space is heating up: All of the big five banks have rolled out new features and tools in the past year, while some like TD Canada Trust have launched...

    • Downloads: 294
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Canadian Online Banking Functionality Benchmark

    CIBC Leads With A Redesigned Home Page And New Features, But All Of The Big Five Banks Offer Extensive Secure Site Functionality

    Despite the growth of mobile and tablet banking over the past few years, online banking continues to be widely used in Canada, with over three-quarters of Canadian online adults using online banking...

    • Downloads: 260
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Scotiabank Boosts Sales With Targeted Mobile Cross-Selling

    The Bank Has Employed Mobile Messaging, Targeted Offers, And Prefilled Forms To Deepen Relationships With Customers

    Mobile is the new battleground in Canadian retail banking. In 2013, digital executives at The Bank of Nova Scotia — commonly referred to as Scotiabank — looked at the state of mobile...

    • Downloads: 242
  • For eBusiness & Channel Strategy Professionals

    Report:Design Better Cross-Channel Banking Journeys

    Digital Executives Should Take The Lead By Focusing On The Most Important Touchpoint Pairs

    Bank prospects and customers frequently move from one touchpoint to another to shop for products, receive customer service, make transactions, and get financial advice. Yet many of these...

    • Downloads: 207
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Canadian Online Banking Functionality Benchmark

    CIBC Continues To Lead With Strong Digital Money Management Integration And Cross-Selling

    Canadian bank customers' rapidly increasing use of mobile banking has not meant the death of online banking — far from it. More than 18 million Canadians use their bank's secure website to...

    • Downloads: 154
  • For eBusiness & Channel Strategy Professionals

    Report:2016 US Mobile Banking Functionality Benchmark

    Bank Of America Takes The Lead, While All US Banks Have Improved Functionality

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of the five largest retail banks in the US. While all of the US banks meet customers' needs by...

    • Downloads: 159
  • For eBusiness & Channel Strategy Professionals

    Report:Why Digital Teams At Financial Providers Should Invest In Shared Finances

    Consumers' Financial Relationships With Each Other Are Evolving, So Digital Executives At Financial Services Firms Need To Get Ready

    Shared finances — any situation in which one consumer acts as an observer of, partner in, or proxy for another consumer's finances — represent a latent demand that financial services providers can...

    • Downloads: 61