Planning Assumptions 2021:
Chief Sales Officers

Defining The “Next Normal”

2020 has forced profound changes in how sales organizations work, plan, and prioritize. Looking to 2021, your focus will shift from navigating the new normal to defining and investing in the “next normal.”

Our 2021 Planning Assumptions guide for chief sales officers identifies the key actions to chart a steady, successful course in the next fiscal year. Read the guide to learn:

  • How sales organizations can harness technology and data to deliver on buyers’ expectations.
  • The importance of evaluating sales organizational structure to drive revenue and growth.
  • Why orchestrating interdependent channel partner ecosystems is key to providing better end-to-end buyer experiences.