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For B2C Marketing Professionals

The Digital Media Buying Playbook For 2017

Executive Overview: Create An Omnichannel Digital Media Buying Practice For Entitled Customers

Marketing leaders are embracing omnichannel advertising to create connected experiences that drive better results. How? By using data and adtech that make omnichannel advertising easier. But to transform multichannel media strategies into omnichannel ones, B2C marketers must be methodical in their approach. The new digital media buying playbook helps marketing leaders understand the fundamental shifts that are occurring and gives the reader a strategic road map and best practices for omnichannel digital media buying. This report provides guidance on the different phases marketers must consider as they transition to a new omnichannel digital media buying practice.
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