Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

The B2B eCommerce Playbook For 2020

Executive Overview: Make Your B2B Business A Digital Business

New forms of digital customer engagement are transforming B2B businesses, forcing them to fundamentally rethink how they go to market — from the customers they target to the channels they sell through. The B2B eCommerce playbook examines today's broader B2B eCommerce landscape and outlines how organizations can use digital models and methods to optimize their B2B eCommerce teams and processes for success. This report is an update to a previously published report.
Continue reading Executive Overview




Engage with Forrester

Get help putting our playbook research into practice. Connect directly with a Customer Success Specialist to identify what additional research can help you with your specific business challenges.

Ask A Research Question