Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

The B2B E-Commerce Playbook For 2021

Executive Overview: Make Your B2B Business A Digital Business

Ever-evolving buyer demands are forcing B2B sellers to fundamentally rethink how they go to market — from the customers they target to the channels they sell through. The B2B e-commerce playbook examines the growing influence of the broader e-commerce and digital selling landscape and outlines how organizations and digital business leaders can optimize their B2B e-commerce strategy, build a plan, and pick the right technology building blocks for near- and long-term success. This report is an update to a previously published report.
Continue reading Executive Overview
DISCOVER PLAN ACT
Vision
Assessment
Tools And Technology
Landscape
Roadmap
New: Feb 01

Business Case
New: Feb 01


DISCOVER

PLAN

ACT

Engage with Forrester

Get help putting our playbook research into practice. Connect directly with a Customer Success Specialist to identify what additional research can help you with your specific business challenges.

Ask A Research Question