For CMO Professionals
The Brand Experience Playbook For 2018
Executive Overview: The Post-Digital Rules Of Brand Building
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of managing brand as an asset to a customer-obsessed one of creating a resonant brand experience. The brand experience playbook helps CMOs reinvent their brand-building strategies to create a connected, customer-obsessed brand experience. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
Continue reading Executive Overview
| DISCOVER | PLAN | ACT | OPTIMIZE |
|---|---|---|---|
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Vision |
Assessment |
Organization New: Nov 29 |
Performance Management |
|
Landscape New: Nov 27 |
Strategic Plan |
Processes |
Benchmarks New: Nov 27 |
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Business Case New: Nov 19 |
Road Map |
Tools And Technology New: Nov 20 |
Continuous Improvement New: Nov 21 |
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