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For CIOs

The Business Technology Agenda Playbook For 2017

Executive Overview: Applying Technology, Systems, And Processes To Win, Serve, And Retain Customers

Given the trends in technology, digital business models, and, most importantly, customer market power, all enterprises must undertake a business technology (BT) agenda that applies technology, systems, and processes to win, serve, and retain customers. However, while the broad edicts are the same across all businesses, the strategy, investment, and institutional specifics are not. The BT agenda must account for enormous business, technology, and political complexity. Stakes will be high; rewards and risks significant. For many CIOs, how they lead the BT agenda will shape their business' future success — and define their career. This report introduces Forrester's business technology agenda playbook and its components. This report has been updated for 2016.
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