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For Application Development & Delivery Professionals

The Contact Centers For Customer Service Playbook For 2018

Executive Overview: Transform The Contact Center For Customer Service Excellence

Customer service is at a tipping point. Customers contact enterprises more often and in more channels; they shift between channels seamlessly and even use multiple channels simultaneously. Enterprises react by adding headcount, but that's not sustainable. They must transform operations by developing strength in automation, artificial intelligence (AI), and knowledge. Forrester's contact centers for customer service playbook provides steps for application development and delivery (AD&D) professionals to innovate and manage customer service operations. This is an update to a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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