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For B2C Marketing Professionals

The Content Marketing Playbook For 2018

Executive Overview: Master Content Marketing To Drive Engagement, Credibility, And Preference

The content marketing playbook helps marketing leadership professionals design and deploy successful content marketing to drive engagement, credibility, and — ultimately — preference by: 1) developing content that delivers visible value to reinforce a brand's competitive advantage; 2) aligning the creation, distribution, and refinement of valuable content with business outcomes; 3) mobilizing the organization and its partners; and 4) actively monitoring and managing their brand health. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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