For Customer Insights Professionals
The Customer Analytics Playbook For 2018
Executive Overview: Customer Analytics Turns Data into Intelligence
The scale and diversity of customer data provide rich new sources of insight, letting firms engage with customers in new ways and enable the digital disruption of entire industries. Today's customer analytics practitioners are no longer data geeks feeding the marketing funnel —they are providing insights across the customer life cycle. CI pros can use customer analytics to extend their value and become strategic business partners. Forrester's customer analytics playbook lays out the best practices, strategies, and technologies that make analytics a core customer insights capability. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
Continue reading Executive Overview
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Vision |
Assessment |
Organization |
Performance Management New: Jun 22 |
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Landscape |
Strategic Plan |
Processes |
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Business Case New: Jun 11 |
Road Map |
Tools And Technology New: Jun 11 |
Continuous Improvement |
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