Skip to main content

Save or Share this Report

The Customer Analytics Playbook For 2021

Executive Overview: Turn Data Into Insights With Customer Analytics

The scale and diversity of customer data provide rich new sources of insight that let firms engage with customers in new ways. Today's customer analytics practitioners are no longer data geeks feeding the marketing funnel — they provide insights across the customer lifecycle to many stakeholders, including CX and product leaders. CI pros can use customer analytics to extend their value and become strategic business partners. Forrester's customer analytics playbook lays out the best practices, strategies, and technologies that make analytics a core CI capability. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
Continue reading Executive Overview




Engage with Forrester

Get help putting our playbook research into practice. Connect directly with a Customer Success Specialist to identify what additional research can help you with your specific business challenges.

Ask A Research Question