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For CMO Professionals

The Digital Business Playbook

To compete in the age of the customer, your firm must become a digital business. As a digital business leader, it’s your job to shape how. You must enhance your digital customer experience while also driving agility and efficiency through digital operational excellence. You must champion innovation and thrive within a wider digital ecosystem. This is a tough challenge. Few firms have made the transformation, and many more will fall along the way. This playbook shows you how to drive digital business transformation in your firm.



Act: Beginner Level

Put in place all the activities, staffing, processes, and assets to ensure that your organization has established solid and rigorous practices.

Act: Intermediate Level

Apply best practices with alignment, rigor, insights, and metrics to be on equal footing with the companies that do it best.

Act: Advanced Level

Discover cutting-edge tactics, so you can emulate and experiment to ensure that your organization maintains its standing among those few who do it best.


Engage with Forrester

Get help putting our playbook research into practice. Connect directly with a Customer Success Specialist to identify what additional research can help you with your specific business challenges.

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