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The Digital Business Transformation Playbook For 2017

Executive Overview: Kick-starting Your Digital Business Transformation

To compete in the age of the customer, your firm must become a digital business. As a digital business leader, it's your job to shape how. You must enhance your digital customer experience while also driving agility and efficiency through digital operational excellence. This is a tough challenge. Few firms have made the transformation, and many more will stumble along the way. This playbook shows you how to drive digital business transformation in your firm. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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