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For Application Development & Delivery Professionals

The Digital Experience Delivery Playbook For 2020

Executive Overview: Drive Unified Digital Customer Experiences With Better Technology Strategies

Digital customer experience (CX) is a key business differentiator, so application development and delivery (AD&D) professionals must step up to support their firms' initiatives. To partner with marketing and business leaders, AD&D pros must transform their organizations, platforms, and processes. This executive overview describes the opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your marketing and business peers — from vision to implementation to ongoing optimization. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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