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For B2C Marketing Professionals

The Digital Media Buying Playbook For 2018

Executive Overview: Create An Omnichannel Digital Media Buying Practice For Entitled Customers

B2C marketing leaders are embracing omnichannel advertising to create connected experiences that drive better results. How? By using data and technology that make omnichannel advertising easier and more effective. The new digital media buying playbook helps marketing leaders understand the fundamental shifts that are occurring and provides a strategic road map and omnichannel buying best practices. This report gives guidance on the phases marketers must consider as they transform their own media buying practice from multichannel to omnichannel. This is an update of a previously published report with new and more relevant content added; Forrester periodically reviews and updates the report for accuracy and continued relevance.
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