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For eBusiness & Channel Strategy Professionals

The Digital Store Playbook For 2017

Executive Overview: Welcome To The Digital Store Playbook

Today's customers look for and buy experiences, not simply products. Digital technology offers a toolkit for retailers to engage customers with new and enhanced experiences. At the same time, digital technologies are transforming retail store operations, allowing stores and store associates to operate more efficiently and with greater flexibility. This playbook instructs digital business professionals on how to transform their stores to enhance the digital customer experience while driving agility, efficiency, and cost effectiveness through digital operational excellence. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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DISCOVER PLAN ACT OPTIMIZE
Vision
Assessment Coming March Organization
Performance Management
Landscape
Strategic Plan
Processes Coming April Benchmarks
Business Case
Road Map Coming November Tools And Technology
Continuous Improvement Coming May

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