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For B2C Marketing Professionals

The Email Marketing Playbook For 2017

Executive Overview: Graduate From Email To Integrated Messaging

Today customers access their email from multiple devices, in parallel with social media and text messages. And they expect contextually relevant communications to fit their immediate need and preferred channel. Do you deliver? Few brands actually do. Forrester's email marketing playbook helps B2C marketing pros chart a course for how to evolve to an engaging email environment and continue to refine ongoing efforts. The result? More opportunity to influence customers through valuable insight-driven and ongoing brand interactions. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
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