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The Insights-Driven Business Playbook

Harnessing and applying data and analytics at every opportunity to differentiate your products and customer experiences is fast becoming a prerequisite for success. But setting up the technology foundation, restructuring teams, evolving processes, and transforming cultural norms to become an insights-driven business isn't easy. The insights-driven business playbook provides executives leading data, analytics, and insights initiatives Forrester's framework for how to complete this journey successfully.



Act: Beginner Level

Put in place all the activities, staffing, processes, and assets to ensure that your organization establishes solid and rigorous practices.

Act: Intermediate Level

Apply best practices with alignment, rigor, insights, and metrics to be on equal footing with the companies that do it best.

Act: Advanced Level

Discover cutting-edge tactics, so you can emulate and experiment to ensure that your organization maintains its standing among those few that do it best.


Engage with Forrester

Get help putting our playbook research into practice. Connect directly with a Customer Success Specialist to identify what additional research can help you with your specific business challenges.

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