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For CIOs

The Insights-Driven Business Playbook

Harnessing and applying data and analytics at every opportunity to differentiate your products and customer experiences is fast becoming a prerequisite for success. But setting up the technology foundation, restructuring teams, evolving processes, and transforming cultural norms to become an insights-driven business isn't easy. The insights-driven business playbook provides executives leading data, analytics, and insights initiatives Forrester's framework for how to complete this journey successfully.



Act: Beginner Level

Put in place all the activities, staffing, processes, and assets to ensure that your organization establishes solid and rigorous practices.

Act: Intermediate Level

Apply best practices with alignment, rigor, insights, and metrics to be on equal footing with the companies that do it best.

Act: Advanced Level

Discover cutting-edge tactics, so you can emulate and experiment to ensure that your organization maintains its standing among those few that do it best.


  • Benchmark: Coming January 2019

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