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For eBusiness & Channel Strategy Professionals

The Mobile eBusiness Playbook For 2017

Executive Overview: Engage Customers Through Mobile

Digital business professionals face both the opportunity and the challenge of an ever-more-connected consumer. Consumers expect to be able to engage with brands on their mobile devices to get anything they want in their immediate context and moments of need. Forrester calls this the mobile mind shift. This is an update to the report last published in August 2016; Forrester reviews and updates it periodically for continued relevance and accuracy.
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