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For B2C Marketing Professionals

The Omnichannel Advertising Playbook For 2019

Executive Overview: Create An Omnichannel Advertising Strategy Centered On Customer Experience

B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying strategy that efficiently and effectively invests ad dollars. The new omnichannel advertising strategy playbook helps marketers understand the fundamental shifts that are occurring and provides a strategic road map and best practices. This report introduces B2C marketers to the advice offered through the playbook.

Continue reading Executive Overview
Discover Plan Act Optimize
Assessment Coming September Organization
Performance Management
Landscape Coming October Strategic Plan
Processes Coming July Benchmarks
Business Case Coming November Road Map
Tools And Technology
New: Jun 14
Continuous Improvement





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