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For B2C Marketing Professionals

The Omnichannel Advertising Playbook For 2018

Executive Overview: Create An Omnichannel Advertising Strategy Centered On Customer Experience

B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying strategy that efficiently and effectively invests ad dollars. The new omnichannel advertising strategy playbook helps marketers understand the fundamental shifts that are occurring and provides a strategic road map and best practices. This report introduces B2C marketers to the advice offered through the playbook.

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Vision
Assessment Coming August Organization
Performance Management
Landscape Coming October Strategic Plan Coming April Processes Coming February Benchmarks Coming November
Business Case Coming June Road Map
Tools And Technology
Continuous Improvement

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