For B2C Marketing Professionals
The Omnichannel Advertising Playbook For 2019
Executive Overview: Create An Omnichannel Advertising Strategy Centered On Customer Experience
B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying strategy that efficiently and effectively invests ad dollars. The new omnichannel advertising strategy playbook helps marketers understand the fundamental shifts that are occurring and provides a strategic road map and best practices. This report introduces B2C marketers to the advice offered through the playbook.
| Discover | Plan | Act | Optimize |
|---|---|---|---|
|
Vision |
Assessment Coming September |
Organization |
Performance Management |
| Landscape Coming November | Strategic Plan Coming November | Processes Coming April | Benchmarks Coming October |
| Business Case Coming November |
Road Map |
Tools And Technology |
Continuous Improvement |
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