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For B2C Marketing Professionals

The Omnichannel Advertising Playbook For 2020

Executive Overview: Create An Omnichannel Advertising Strategy Centered On Customer Experience

B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying approach that efficiently and effectively invests ad dollars. The new omnichannel advertising playbook helps marketers understand the fundamental shifts that are occurring and provides a strategic roadmap and best practices. This report introduces B2C marketers to the advice offered through the playbook. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to include updated examples and the addition of new data.
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